cinemateq Presents Itself In A New Look

28-Sep-05

cinemateq transforms itself into a high-end full liner for audio- video solutions in the high-quality home cinema segment. The decision to refresh positioning and design was a logical consequence of the restructuring of the company to a full-range supplier of exclusive home cinema solutions. Thomas Greiter, cinemateq Managing Director, defines the new strategy as follows: ìApart from offering individual devices cinemateq expands its expertise particularly to also include complete audio video solutions.We cooperate with internationally renowned high-end vendors and specialists in both segments and will position our solution and product offering still more adequately in the marketî says Mr. Greiter and continues: ""Despite our change in positioning, however, we continue to pursue our philosophy of providing our customers with non-anonymous, but very individualized consulting."" Mr. Greiter explains the new positioning as follows: ìAs a full liner we have to be able to offer more than just devices and accessories. cinemateq will therefore put increased emphasis on consulting and services and thus intensify support for its specialist dealers in expanding their customer relationships.Klaus-Peter Rusche, cinemateq marketing manager, adds: ìThe new positioning is visualized first of all by the new logo. But our challenge goes beyond a new logo and a new colour. Our efforts are the expression of a new strategy designed to make the cooperation with our partners and customers as well as our high-quality offering even more successful.îCore element of the re-arranged Corporate Design is the new logo with its concise figurative mark, the conventionalized ""Q"", which stands for cinemateq`s claim to quality towards itself as a company and business partner as well as to its offering. Together with the new, more progressive colour red, replacing the green, the new design and the modern typography provide an improved perception of cinemateq as a premium home cinema vendor.With introduction of the new Corporate Design all brochures and internet sites were completely revised and are available online

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