In 2005, LCDTVs Sales and Screen Sizes Increased Dramatically

February 14, 2006

The days of the LCDTV category’s position as the small screen size technology quickly came to an end in 2005. Unit sales of both large and small screen sized LCDTVs pushed the category to increase over 156 percent from 2004 to 2005. Quixel Research’s LCDTV Market Review for Q4 2005 reveals that 32” LCDTVs, as well as 15” and 20” were the top selling screen size segments in 2005. “During the fourth quarter 2005, holiday shoppers took advantage of unprecedented values in LCDTVs,” comments Tamaryn Pratt, Quixel’s principal. “Compared to 2004’s holiday season, the 32” LCDTV price point fell 39 percent and in Q4 2005 consumers were able to purchase several brands for around $1200.” The total market value for the LCDTV category topped the $5B mark in 2005, which was a 126 percent increase over 2004’s results of $2.2B. The newly published LCDTV Market Review shows that in Q4 alone the category almost amassed $2B in revenues. Sales rose to $1.9B in Q4 2005 compared to $1.3B in Q3 2005 and year to year, increased 116 percent from $916M in Q4 2004. The total value of the Advanced TV market in the USA was worth over $15B in revenues in 2005 and the LCDTV segment represented over 32 percent of that market. Quixel Research’s projections for the USA LCDTV market show the category tripling in sales by 2009. About Quixel Research Quixel Research provides market research services covering the consumer market for advanced TVs. The company details the state of the current market, future trends, and pending technology shifts as well as extensive primary research, providing insights into the opinions and attitudes of consumers. For more information about Quixel Research, visit our website at www.quixelresearch.com.

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