LG Electronics Selects Genesis Microchip's ''Cortez Advanced'' TV Controller for High-End Plasma Televisions; Genesis's True 10-Bit Plus Controller Powers LG's New PDPs in Europe, Asia, and the Americas

February 14, 2006

Genesis(R) Microchip Inc. (Nasdaq:GNSS), a world leader in the development of image processing technologies for flat-panel TVs, monitors and other consumer display products, today announced that LG Electronics, a global leader in consumer electronics, has designed Genesis Microchip's recently launched Cortez Advanced video controller into its new 42-inch and 50-inch Plasma televisions, models 42PC1R, 42PC3R, 50PC1R, 42PB2R and 50PB2R. These advanced televisions are available now in Europe, Asia, South and Central America. "Again LG has selected Genesis's Cortez Advanced controller to provide superb, artifact-free video processing in their new Plasma TVs," said Raphael Mehrbians, Genesis Microchip's senior vice president of Product Marketing. "With two channels of DCDi(R) by Faroudja processing and integrated dual 3D 10-bit video decoders to support Picture-in-Picture, LG's customers will enjoy outstanding picture quality even when using these high-demand applications. This is definitely where we offer a competitive advantage to our TV manufacturers." "We are forecasting the Plasma TV industry to grow from nearly $15 billion in revenues and 5.7 million units in 2005 to nearly $26 billion in revenues and 15.3 million units in 2009," said Ross Young, president and founder of DisplaySearch. "Clearly PDPs continue to be a major contributor to the overall growth of the emerging flat-panel TV market." The Cortez Advanced offers several advanced, performance-driven features and technologies to support high demand dual applications. They include 1080p and WUXGA LCD/PDP/DLP panel support, true 10-bit performance throughout the entire device, two 3D 10-bit IntelliComb(TM) video decoders and two channels of DCDi(R) by Faroudja video processing to support Picture-in-Picture (PIP) and Picture-by-Picture (PBP). The controller also integrates a Faroudja DCDi Cinema(TM) video format converter upgraded to 10-bits, Blue Stretch and flesh-tone correction, and flexible 10-bit sharpening algorithms for main picture and PIP. For more information on the Cortez Advanced controller family, please visit http://www.gnss.com/prod_fp_tv.phtml for a complete product brief. About LGE LG Electronics (KSE:06657) is a global leader in providing cutting-edge, convergent electronics, information and communications products designed to meet the diverse needs of fast-changing consumers. With consolidate sales of US $37.7 billion and overseas sales of US $32.6 billion (86% of total sales), LG Electronics employs more than 70,000 employees in 76 subsidiaries located in 39 countries and operates four business units including Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG Electronics' goal worldwide is to create and enable the intelligent networking of digital products that will make consumers' lives better than ever. For more information please visit http://www.lge.com. About Genesis Microchip Genesis Microchip Inc. (Nasdaq:GNSS) is a leading provider of image processing systems enabling superior picture quality in flat-panel TVs and a variety of consumer and PC-display products. Featuring Genesis Display Perfection(R) technologies and Emmy award-winning Faroudja(R) video technologies, Genesis system-on-a-chip solutions are used worldwide by display manufacturers to produce visibly better images across a broad array of devices including flat-panel displays, digital TVs, projectors, A/V receivers and DVD players/recorders. The Genesis technology portfolio features analog and mixed signal system-on-a-chip design, DCDi(R) by Faroudja deinterlacing, TrueLife(TM) video enhancement, IntelliComb(TM) video decoding and includes over 185 patents. Founded in 1987, Genesis supports its leading brand-name customers with offices in the U.S., Canada, India, Taiwan, South Korea, China, Japan and Singapore. For more information about Genesis Microchip Inc. or Genesis Display Perfection technologies, please visit http://www.gnss.com.

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