Italy Has the Biggest Uphill Struggle to Achieve Digital Conversion in Terms of Homes Per Year - European Digital Terrestrial Television

February 16, 2006

Research and Markets (http://www.researchandmarkets.com/reports/c32761) has announced the addition of Screen Digests new report European Digital Terrestrial Television: Market Assessment and Forecasts to their offering. In recent years, nearly every TV market in Europe has placed digital conversion and analogue switch-off at the top of its political, regulatory and cultural agenda. Several markets across the region are now barely two years away from their target analogue terrestrial switch-off dates. Whilst some markets, such as the UK, are making apparently good progress towards realistic and wholly attainable switch-off dates, others appear to have set ambitious targets that, on the face of it, can never be met. European Digital Terrestrial Television: Market Assessment and Forecasts is the most comprehensive study to date of the European DTT market. Each country profile includes a detailed assessment of the DTT marketplace, and contains the following data: Legislative and regulatory frameworks Profiles of the key players in the DTT value chain DTT chronology Detailed technical specifications of STBs, DTT standards, multiplexes and transmitters Key Data -- 2000 to 2009 for all markets: -- TV HHs, DTT free to view homes, DTT pay TV subscribers, DTT pay top-up homes, total DTT homes -- Cable penetration, DTH penetration (pay), DTH penetration (total), DTT penetration, IPTV, Total digital penetration, DTT share of digital market Key findings from the report: -- Most European countries are expected to meet their targets for switching to digital -- Germany still has most analogue TV households but has already ended some analogue transmissions -- Among larger territories, the UK has the highest digital penetration of television households -- Italy has the biggest uphill struggle to achieve digital conversion in terms of homes per year For more information visit http://www.researchandmarkets.com/reports/c32761

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