Sonic Solutions® (NASDAQ: SNIC), the leader in digital media software, today released the CinePlayer® Platform, a comprehensive digital media playback “engine” to support virtually any digital media type – music, photos, videos, and web-delivered interactive content. The CinePlayer Platform has two key advantages: first, it allows Sonic’s personal computer and consumer electronics partners to tailor a wide variety of digital media offerings based on a common underlying playback engine; this makes it easier and more cost effective for them to test, release and revise their products. Second, the CinePlayer Platform combines playback from DVDs (including Blu-ray disc and HD DVD) with web-delivered content such as advertising, merchandising promotions and bonus material; this allows for attractive new models of advertising, promotion and content distribution. The CinePlayer Platform ships in key OEM channels later this week. “With its versatile feature set, the CinePlayer Platform is a one-stop shop for OEMs configuring digital home entertainment solutions,” said Richard Doherty, research director of the Envisioneering Group. “From playing today’s most popular media formats with enhanced interactivity to supporting next-generation media formats such as Blu-ray Disc and HD DVD, the CinePlayer Platform is essentially a future-proof, full featured interactive media platform.” The CinePlayer Platform builds upon Sonic’s expertise as the leading provider of technologies for digital media creation, management, and enjoyment from Hollywood to home. The CinePlayer Platform incorporates Sonic’s InterActual®-enhanced DVD technology which has been used by Hollywood studios to provide consumers with seamless access to on-disc and online bonus interactive content. Additionally, the CinePlayer Platform has been architected to enable new entertainment services such as Sonic’s recently announced DVD on Demand™ solution for the electronic sell-through of movies and television content, as well as to support next-generation High Definition formats, Blu-ray Disc and HD-DVD. “The CinePlayer Platform offers a scalable architecture to allow our content and technology partners to keep pace with the evolving digital home entertainment market and changing needs of the consumer,” said Mark Ely, Sonic’s executive vice president of strategy. “Not only will the platform adapt as new formats and capabilities emerge, but it will also present our partners with a broad range of new opportunities to drive revenue with innovative entertainment-based programs and services.” About Sonic Solutions Sonic Solutions (NASDAQ: SNIC http://www.sonic.com) is the leader in digital media software, providing a broad range of interoperable, platform-independent software tools and applications for creative professionals, business and home users, and technology partners. Sonic's products range from advanced DVD authoring systems and interactive content delivery technologies used to produce the majority of Hollywood DVD film releases, to the award-winning Roxio®-branded CD and DVD creation, playback and backup solutions that have become the premier choice for consumers, prosumers and business users worldwide. Sonic products are globally available from major retailers, online at Sonic.com and Roxio.com, and are bundled with PCs, after-market drives and consumer electronic devices. Sonic's digital media creation engine is the de facto standard and has been licensed by major software and hardware manufacturers, including Adobe, Microsoft, Scientific-Atlanta, Sony, and many others. Sonic Solutions is headquartered in Marin County, California.
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