SIM2 Strengthens Foothold In The Professional Projection Market By Entering The World Of Digital Cinema With The ProCinema Line

SIM2 Multimedia to manufacture digital cinema projectors using Texas Instruments' DLP technology.

March 10, 2006

SIM2 Multimedia - the world-wide leading manufacturer of award-winning home theatre products and leading provider of high-end professional solutions - has decided to exploit the new and challenging business opportunity available from the increasing presence of Digital Cinema. The Digital Cinema technologies are able to offer new and interesting options for Theatre Exhibitors as well as Advertising agencies and Edu-tainement operators. It is on this basis that SIM2 will be implementing a new product line: The SIM2 ProCinema with an entirely separate Business Unit set up to develop and manage this interesting new business opportunity. This new Business Unit, which has dedicated important resources in Research & Development, Marketing and Sales, will be operating with one simple brief: to replicate the world-wide success attained in the home theater market. The Digital Cinema Business Unit will be under the supervision of Mr. Andrea-Massimo Valcher. Building on its enviable reputation in home theatre and professional projection applications, SIM2 Multimedia is pleased to announce an impressive new product range: the ProCinema Line comprising a wide range of high brightness projectors featuring 1080p single-chip and 3- chip DLP® technology. PRESS RELEASE The ProCinema Line benefits from the experience gleaned from SIM2’s technological background coupled with tens of international patents and will not only open new business channel opportunities, but will also bring SIM2’s brand values of quality and innovation to the wider global Video projection Market. Your chance to see the first world-wide presentation of SIM2’s new ProCinema Concept will be at SHOWEST 2006 (Bally’s Hotel - Las Vegas, March 14-16, Booth 1110 – 1111). SHOWEST is the largest gathering of Motion Picture professionals and Theatre Owners in the world and the most important Convention for the Exhibition Film Industry. About SIM2 Multimedia SIM2 Multimedia is a world-wide leading manufacturer of home theatre products (DLP® technology-based) and leading provider of high-end professional videowall solutions to the retail, public large venues and institutional markets. Over the years, SIM2 has gained in reputation meeting the industry’s demands for new, emerging technologies, offering highquality and reliable products that meet the customer's needs. The marketing policies of the company are world-oriented with a direct presence in Italy (headquarters), China, Germany, UK and USA (sister companies), and in over 45 countries world-wide through partnerships with qualified distributors.

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