NEWS

Fujifilm Demonstrates Broad Product Line At NAB; New Technologies For Professionals Include Fujifilm HDV Tape Media And High-Capacity Blu-Ray And HD DVD Optical Products

April 18, 2006

Fuji Photo Film U.S.A., Inc., a subsidiary of the leading global imaging and information technologies company, today announced several new products for broadcast and video professionals that will be displayed at the National Association of Broadcasters (NAB) Show in Las Vegas next week. As the broadcast industry moves into the era of high definition and interactive programming, the need to capture and manage high quality, massive digital content will require innovation and new tools. Announced today from Fujifilm are: -- Fujifilm-branded Professional Grade High Definition Video (HDV) tape media, which offers a high level of quality and reliability for DV professionals; -- Fujifilm branded Blu-ray discs - expected to be commercially available by June - and HD DVD discs, which are expected to be available later this year; and -- Fujifilm Super DLTtape(TM) II Data Cartridges, compatible with the new Quantum SDLT 600A enhanced data tape system for video professionals. "There is increasing demand for high-performance products for capturing, transferring and archiving high definition content used by large broadcast and entertainment companies," notes Steven Solomon, Senior Vice President and General Manager, Recording Media Division, Fujifilm USA. "Fujifilm's advanced technologies, including magnetic and optical coatings and polymer science, are providing the broadcast industry with highly advanced, next generation digital solutions." Prototypes of the technologies being introduced today will be on display at the Fujifilm booth (#SU149, South Hall) in the Las Vegas Convention Center from Monday, April 24th through Wednesday, April 26th. Other technologies on display in the Fujifilm booth include Fujifilm-developed media for the new Sun/StorageTek T10000 drive system, the highest capacity data tape storage drive commercially available. Additionally, Fujifilm is sponsoring an NAB InfoSession, "Rescuing Yesterday: Analog Video to HD Conversion. How production companies and networks can preserve historic analog video content and revitalize it for the HD world" at 9:30a.m. on Tuesday, April 25th in North Hall, N232. The panel will be moderated by Daisy Whitney, contributing writer for TelevisionWeek, and will focus on a broadcast industry that is wrestling with the need to identify, convert and archive or monetize millions of early broadcast tapes that today sit idle in video libraries and vaults. For more information on Fujifilm products and services for the professional video market you can go to http://www.fujifilm.com/proav. About Fujifilm Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 15 for U.S. patents granted during 2004, employs more than 75,000 people worldwide and in the year ending March 31, 2005, had global revenues of more than $23.6 billion. In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen. For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at http://www.fujifilm.com.

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http://www.fujifilm.com
http://www.fujifilm.com/proav