Pacific Media Associates Reports Pioneer Grabs Top Spot In Flat Panel Market

The flat panel display market continues to grow despite seasonal fluctuations

April 20, 2006

Pioneer took over first place in both unit sales and revenues in the consumer flat panel market in February, according to Pacific Media Associates (PMA), the global market information experts on large-screen displays. Pioneer’s PRO-1130HD 50-inch plasma also earned the best-selling honors. The Sony 40-inch KDL-V40XBR1 LCD TV was in second place for the month. PMA’s Sell-Through Tracking Service showed that unit sales in February declined 21% and revenues were down 20% from January’s figures. Sales of LCD and plasma HDTVs were down in February 2006 “We saw a continued drop off since the holiday sales,” according to Rosemary Abowd, Vice President with PMA, “but the market segment continued to grow. February unit sales were up 82% compared with February 2005.” “The average street price was almost steady, up 1% for the month to $2,900,” Abowd continued. “Sales shifted slightly towards larger sizes and higher resolutions. LCDs gained a little, but plasma still held a 55% share of the 30-inch and larger flat panel unit sales. In the battleground range of 40 to 44 inches, average street prices for LCD and HD plasma were just about equal, and the unit share for LCD has been growing steadily, reaching 27% in February.“ Note: Data cited here is based on a sample of retailers and resellers, and is subject to sampling error. About Pacific Media Associates PMA specializes in global display market information, covering all large-screen display categories: front projectors, plasma and LCD TVs, and rear-projection displays. Their Large-Screen Displays Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data and forecasts) on large-screen display markets, newsletters on new products and other key industry developments, monthly advertised price tracking, ad hoc analyses, and annual Web surveys of North American resellers/retailers and end users (including both organizations and individual consumers). Their Large-Screen Displays Tracking Service family of monthly reports offers timely sell-through data and analysis on unit sales, street prices, and inventories of large-screen displays sold by leading North American retailers, resellers, and distributors. PMA was established by Dr. William Coggshall, who was previously a co-founder of Dataquest and helped start the syndicated high-tech market information business. PMA is headquartered at Menlo Park, CA.

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