REAL D And Rave Motion Pictures Theaters Accelerate Digital 3-D Rollout With 20 Screen Deal; REAL D Cinema Now Boasts Largest United States 3-D Cinema Footprint

New Screens Being Added in Time for Summer Premiere of Columbia Pictures' MONSTER HOUSE 3-D

May 9, 2006

REAL D, the leader in the delivery of premium 3-D experiences, and Rave Motion Pictures Theaters, the Dallas-based, all-stadium theater circuit, today announced that the companies will install 20 more REAL D Cinema systems in Rave theaters nationwide. Upon completion of this rollout effort, Rave theaters will have 29 REAL D Cinema systems -- more than any other circuit. Rave Motion Pictures Theaters currently boasts nine REAL D Cinemas in select multiplexes and will add 14 new REAL D Cinema screens in time for the highly anticipated release of Columbia Pictures' MONSTER HOUSE 3-D starting July 21, 2006. This deal underscores exhibitors' commitment to the REAL D Cinema format and continues REAL D's worldwide rollout plan. The addition of new screens at Rave theaters brings the total number of REAL D Cinemas worldwide to 124 and gives REAL D Cinema the largest 3-D cinematic footprint in the United States. "REAL D Cinema creates a unique and innovative entertainment experience that can only be found in theaters," said Tom Stephenson, Chief Executive Officer, Rave Motion Pictures Theaters. "REAL D Cinema's presentation of Disney's CHICKEN LITTLE was a tremendous success, and we believe the additional REAL D Cinemas will further differentiate Rave theaters and drive attendance." "We're thrilled to expand our partnership with Rave theaters, an industry leader that is elevating the movie-going experience by embracing new technologies," said Michael V. Lewis, Chairman, REAL D. "Audiences couldn't get enough of CHICKEN LITTLE in REAL D and the addition of more screens means we can amplify that success with the release of MONSTER HOUSE." Rave Motion Pictures Theaters in the following markets were among the first to offer REAL D Cinema: -- Chattanooga, TN -- Columbus, OH -- Ft. Wayne, IN -- Hickory Creek, TX (Dallas/Fort Worth) -- Hoover, AL (Birmingham area) -- Hurst, TX (Dallas/Fort Worth) -- Indianapolis, IN -- Viera, FL (Melbourne area) -- West Chester, OH (Cincinnati area) New REAL D Cinema systems will be installed in Rave Motion Pictures Theaters in the following markets for the launch of MONSTER HOUSE in digital 3-D: -- Baton Rouge, LA -- Destin, FL -- Fort Worth, TX -- Houston, TX -- Huntsville, AL -- Little Rock, AR -- Montgomery, AL -- Orange Beach, AL (Mobile area) -- Pensacola, FL -- Peoria, IL -- Port St. Lucie, FL About Rave Motion Pictures Founded in 1999 by Tom Stephenson, Rave Motion Pictures is a Dallas, TX based company, dedicated to enriching the movie-going experience through unrivaled technology and old-fashioned customer service. With 22 theaters in nine states, Rave is excited to be a top entertainment destination and through ongoing efforts, a good neighbor and corporate citizen. About REAL D REAL D is the worldwide inventor and provider of key stereoscopic technologies used in entertainment, marketing, science and other industries. REAL D's mission-critical 3-D visualization technologies are used by organizations such as NASA, Pfizer, BMW, General Motors, Mercedes-Benz, SEGA, Boeing and more. For more information, or to locate a REAL D Cinema, visit www.REALD.com.

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