Pacific Media Associates: Flat Panel HDTV Sales Resumed Growth In March

40 to 45 inch plasma and 30 to 35 inch LCD were the most popular

May 15, 2006

Pacific Media Associates (PMA), the global market information experts on large-screen displays, reports that unit sales for flat panel televisions and business displays in North America grew by more than 12% in March over February. Their Flat Panel Display Tracking Service also shows that sales revenues increased almost 5% for the same period. “After holding fairly steady since October, average street prices across all sizes dropped nearly 7%, in spite of tighter supplies than a year ago,” according to Rosemary Abowd, PMA Vice President. “Year-on-year unit sales continued to rise, up 110% over March 2005.” “The biggest gains were posted by the 40- to 45-inch plasma segment and the 30- to 35-inch LCD segment. Both gained about two points in unit sales share, and each accounts for about 30% of total unit sales,” according to Abowd. Panasonic recovered the number one spot in unit sales, but Pioneer retained the lead in terms of total revenues. The Pioneer PRO-1130HD plasma and Sony KDL-V40XBR10 LCD were essentially tied for first place as the most popular consumer models, each with about a 7% share About Pacific Media Associates PMA specializes in global display market information, covering all large-screen display categories: front projectors, plasma and LCD TVs, and rear-projection displays. Their Large-Screen Displays Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data and forecasts) on large-screen display markets, newsletters on new products and other key industry developments, monthly advertised price tracking, ad hoc analyses, and annual Web surveys of North American resellers/retailers and end users (including both organizations and individual consumers). Their Large-Screen Displays Tracking Service family of monthly reports offers timely sell-through data and analysis on unit sales, street prices, and inventories of large-screen displays sold by leading North American retailers, resellers, and distributors. PMA was established by Dr. William Coggshall, who was previously a co-founder of Dataquest and helped start the syndicated high-tech market information business. Note: Data cited here is based on a sample of retailers and resellers, and is subject to sampling error.

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