LG's New 19" LCD With 2ms Response Time - The Next Evolution In Gaming

Sleek Design and Speed Highlight LG’s 1970HR

June 16, 2006

LG Electronics IT/Commercial Division, a pioneer in high performance LCD technology, has unveiled the latest addition to their award winning line of LCDs, the FLATRON L1970HR. Equipped with a lightning fast 2ms response time, this 19” unit is the monitor of choice for hardcore gamers, movie buffs or anyone in need of a monitor with cutting-edge capabilities and a sleek design. “LG prides itself on providing customers with the latest and greatest in LCD monitors and the L1970HR stands alone in the industry with its impressive 2ms response time and vibrant picture,” said Chris Neff, Director of Marketing, LG IT/Commercial Division. “Users will be hard pressed to find a better monitor for their gaming needs.” Winner of the prestigious 2006 Red Dot Design Award and powered by LG’s proprietary f-ENGINE technology, the L1970HR is equipped with an impressive 1600:1 contrast ratio and crystal clear 1280 x 1024 resolution delivering the most true-to-life images on the market. Ideal for work or play, the unit features both analog and DVI inputs, is PC and Mac compatible and has a sleek ergonomic design allowing for height adjustment and 30˚ tilt. The estimated street price of the L1970HR is $419. As with all LG LCD monitors, the L1970HR comes with an industry-leading three-year, QuickSwap Replacement Warranty, exceeds ISO 9000 standards and is TCO ’03 Low Emission compliant. Consumers can find the nearest LG retailer by visiting www.lgusa.com and selecting “Computer Products.” About f-ENGINE™ An exclusive technology developed by LG Electronics, f-ENGINE is the first picture-enhancing chip with the ability to actually enhance brightness and color independently of each other, resulting in the most true to life images available in LCDs today. f-ENGINE is an integrated digital high-quality picture system fueled by LG Electronics’ Digital Adaptive Fine Image (DAFI) technology that separates the relationship between brightness and color so that each can be adjusted without negatively affecting the other. For the first time in the industry, LG Electronics is making it possible to improve the color or brightness of an image without experiencing any degradation in either, for genuine viewing pleasure. About LG Electronics Established in 1958 as Korea's pioneer consumer electronics company, LG Electronics is a major global force in Electronics and Information & Communications products. More than 64,000 employees working in 73 overseas subsidiaries and marketing units around the world, strengthen LG Electronics' core competencies in three main business companies: Digital Appliance, Digital Display and Media, Telecommunication Equipment & Handset. The Digital Displays and Media Company provides core technologies and cutting-edge digital products such as Digital TVs including PDP and LCD TV and digitally integrated products like AV products, optical storage, set-top boxes, and home servers. LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives easier than ever. For more information, please visit www.lgusa.com

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