ESPN, ABC Sports And Syntax-Brillian Enter Into Major Marketing Agreement Focused On Olevia HDTV

Olevia Brand Will Be Featured Across Broad Range of ESPN and ABC Media Outlets

July 14, 2006

Syntax-Brillian Corp. (Nasdaq: BRLC), a manufacturer and marketer of LCD and LCoS™ HDTVs and digital entertainment products, today announced details of a sweeping marketing agreement with ESPN and ABC Sports that will feature the company’s Olevia brand throughout ESPN media properties including television, radio, print, and online outlets. The agreement will run from September 2006 thru March 2007 and leverage the breadth of ESPN and ABC outlets, including TV networks ABC, ESPN, ESPN2, ESPN HD, ESPN2 HD, and ESPNews as well as ESPN Radio, ESPN.com, and ESPN the Magazine, to highlight the Olevia brand of LCD HDTVs. Additionally, Syntax-Brillian will create new Olevia advertisements, specially produced in high-definition, to be shown on ESPN HD. Olevia will be presented alongside a broad range of sports programming including Major League Baseball, college basketball, and football, as well as ESPN’s signature sports news and information program SportsCenter. The brand will enjoy broad exposure to the 122 million Americans watching, reading, surfing or listening to ESPN and ABC Sports media properties each week. “Not only do ESPN and ABC Sports’ broad audience reach and popular programming present Syntax-Brillian with a fantastic showcase for our award-winning Olevia brand,” said Hope Frank, Vice President, Marketing for Syntax-Brillian, “But teaming up with such iconic and powerful brands enables us to introduce Olevia to an important market segment on a grand stage with flawless execution.” Olevia’s advertising media schedule includes spots in high profile programming across five television networks – ABC, ESPN, ESPN HD, ESPN2, and ESPNews – as well as an exclusive sponsorship position of ESPN and ESPN2’s HD programming during the highly influential fourth-quarter holiday shopping period. This critical fall and winter selling period coincides with increased interest in HDTVs ideally suited for the ESPN sports fan. Olevia will also be the Presenting Sponsor of the premier college basketball pay-per-view package in the country, ESPN Full Court, which offers more than 450 college basketball telecasts to cable, satellite, and online subscribers nationwide. Additional details of the agreement include: • ESPN HD and ESPN2HD: Olevia is the premier sponsor of ESPN’s high definition live-sports coverage of College Basketball, NBA, NHRA, SportsCenter, and other studio shows, plus ESPN’s HD programming partner from October 2006 through January 2007. • ESPN Radio: Olevia will be featured in a full schedule from September 2006 through March 2007 with heavy tie-in to ESPN.com promotion and high-profile, in-show sponsorships of ESPN Radio’s flagships: Mike & Mike in the Morning and The Dan Patrick Show. • ESPN the Magazine: Olevia will be featured in three popular issues including the NFL Preview issue, NBA Preview issue, and “NEXT” - the Super Bowl Preview issue. • Olevia will also be featured with the ESPN Golf Schools and point of sale programs at select retail locations. “Olevia is working across the ESPN and ABC brands in the perfect manner,” said Bryan L. Burns, ESPN’s Vice President, Strategic Business Planning and Development. “Our collaboration with Syntax-Brillian, which is dynamic, fast-growing, and has global reach, is designed for Olevia to take very thoughtful advantage of the wide selection of ways we can assist companies in reaching their goals. And with the centerpiece of the effort being Olevia HDTV, the wide range of high definition programming covered by this agreement will look spectacular on an Olevia HDTV.” About Syntax-Brillian Corporation Syntax-Brillian Corporation (www.syntaxbrillian.com) is one of the world's leading manufacturers and marketers of LCD and LCoS™ HDTVs and digital entertainment products. The company's lead products include its Olevia brand (www.olevia.com) of widescreen HDTV-ready and HD-built-in LCD TVs – one of the fastest growing global TV brands – and its Gen II LCoS™ 720p and 1080p rear-projection HDTVs for the high-end video/audio market. Syntax-Brillian's global supply chain, Asian operations and North American sales channels position the company as a market leader in consumer and high-end HDTV and digital entertainment products. Brillian and LCoS are trademarks or registered trademarks of Syntax-Brillian Corporation. All other trademarks are the property of their respective owners. ESPN HD and ESPN2 HD ESPN HD and ESPN2 HD will combine in 2006 to deliver over 700 major events plus over 2,000 programs totaling more than 6,500 hours in high definition featuring live programming, individual programs, movies and series from ESPN Original Entertainment plus news and information programming. Event telecasts will include a variety of match-ups from college football, the men’s College World Series, the Little League World Series, Major League Baseball, men’s and women’s college basketball, the National Basketball Association, Monday Night Football from the National Football League, the Women’s Final Four, the National Hot Rod Association, the NCAA Frozen Four (hockey championships) and the FIFA World Cup from Germany. ESPN Bristol-based high-definition news and information programs include - SportsCenter, NFL Countdown, NFL PrimeTime, NFL Live, Monday Night Countdown and Baseball Tonight.

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