Syntax-Brillian Corporation And Brazil’s Group Senna Form Joint Venture To Expand Olevia LCD TVs Internationally

July 14, 2006

Syntax-Brillian Corporation (Nasdaq: BRLC), one of the fastest-growing manufacturers of HDTVs in North America, and Group Senna, a family-owned business conglomerate in Brazil, today announced a strategic alliance that will accelerate expansion of Olevia LCD TVs into Brazil and Latin America. Through the alliance, the companies have formed a joint venture company in Brazil called “Olevia Senna do Brasil” that will manufacture, market and support the full line of Syntax-Brillian’s Olevia LCD TVs, starting at 20-inches and greater, customized for the Brazilian and Latin American markets. Similar to the dramatic market growth experienced in the United States, the total quantity of flat-screen TVs sold in Brazil is estimated to double each year between 2006 and 2008, to a total of nearly one million units in 2008, by which time Olevia Senna do Brasil projects that it can capture a significant portion of the flat-screen TV market. “We believe there is tremendous opportunity in Brazil and Latin America for our high-quality Olevia LCD TVs as more consumers decide to trade up from their old CRT TVs to enjoy the burgeoning HDTV revolution,” said James Li, President of Syntax-Brillian Corporation. “With Group Senna’s well-established worldwide business development alliances and strong name recognition in Brazil, Europe and Japan, we are proud to expand our international market presence with such a prominent partner.” “Syntax-Brillian’s well-positioned Olevia LCD TV brand, coupled with its notable global supply chain infrastructure, is a key element for the successful launch into Brazil with us,” said Leonardo Senna. “This joint venture with Syntax-Brillian is complementary to our mission to produce and promote products offering substantial value to consumers, and we look forward to increasing the worldwide success of the Olevia brand.” Syntax-Brillian’s Olevia LCD TVs deliver a total quality digital entertainment experience with superior product quality, design and value. Since introducing Olevia LCD TVs to North American consumers in 2004, the Olevia brand has steadily increased its popularity and is recognized one of the Top 10 leading LCD TV brands. “This alliance is part of our global expansion drive to capture greater market share in the LCD TV arena, which according to industry research group DisplaySearch grew at least 25% quarter-on-quarter per region worldwide,” added Li. “We are continually monitoring the global market growth of LCD/HDTVs and plan to solidify our business expansion in other parts of the world, including Latin America, Europe and Asia Pacific.” According to DisplaySearch, LCD TV shipments worldwide in 2005 rose 141% to reach 21.2 million units. DisplaySearch forecasts further LCD TV growth to approximately 42 million units worldwide in 2006. About Group Senna Headquartered in Sao Paulo, Brazil, the Group Senna name is associated with international products that demonstrate advanced performance, modern design and incomparable style. With its motto of “Driven to Perfection,” Group Senna historically has been engaged with numerous successful business ventures. Through its partnership with Audi, Group Senna not only introduced the German brand to Brazil, but also promoted Audi to become the market leader in its automotive category over the past 10 consecutive years. To carry on the dream of Ayrton Senna, the famous three-time Formula 1 world champion, Group Senna also founded the charitable Instituto Ayrton Senna for developing the potentials of the future generation. Over the past decade, this foundation has contributed over $80 million to assist the educational programs of 3.9 million children in Brazil. About Syntax-Brillian Corporation Syntax-Brillian Corporation (www.syntaxbrillian.com) is one of the world’s leading manufacturers and marketers of LCD and LCoS™ HDTVs and digital entertainment products. The company’s lead products include its Olevia brand of widescreen HDTV-ready and HD-built-in LCD TVs—one of the fastest growing global TV brands—and its next generation Gen II LCoS™ 720p and 1080p rear-projection HDTVs for the high-end video/audio market. Syntax-Brillian’s global supply chain, Asian operations and North American sales channels position the company as a market leader in consumer and high-end HDTV and digital entertainment products.

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