REAL D And Cinemark Announce Unprecedented Digital 3-D Cinema Initiative With 150 Screens

Deal Gives REAL D Cinema the Largest Digital 3-D Cinema Platform Worldwide

July 18, 2006

REAL D, the leader in the delivery of premium digital 3-D experiences, and Cinemark USA, Inc., a major theatrical exhibitor, today announced a landmark deal to equip up to 150 Cinemark Theatres with REAL D Cinema systems for the exhibition of digital 3-D content. Once completed, this deal will enable Cinemark to offer its customers more REAL D Cinema screens than any other exhibitor, clearly positioning Cinemark as the undisputed leader in digital 3-D cinema. This announcement underscores exhibitors' commitment to REAL D as the trusted digital 3-D format. This deployment brings the total number of committed REAL D Cinema screens to more than 350 worldwide and gives REAL D Cinema the world's largest 3-D cinematic footprint. "REAL D has rapidly emerged as the quality platform for the delivery of digital 3-D entertainment to cinemas," said Alan Stock, President and Chief Operating Officer, Cinemark USA, Inc. "Cutting-edge technologies like REAL D's are dramatically altering the cinematic landscape, and Cinemark is excited to work with REAL D to deliver compelling, new experiences to our audiences." "Cinemark, one of the largest and most progressive exhibitors, realizes the importance of bringing REAL D Cinema to audiences on a massive scale," said Michael V. Lewis, Chairman, REAL D. "Upon completion of this deployment, at least one screen in every Cinemark market could be REAL D Cinema enabled, giving Cinemark a clear competitive edge in cinematic entertainment." The rollout will commence immediately, with 17 screens being installed in time for the REAL D Cinema presentation of Columbia Pictures' MONSTER HOUSE, which opens domestically July 21. About Cinemark USA, Inc. Cinemark USA, Inc., a leader in the theatre exhibition industry, operates theatres in 33 states in the United States and internationally in 13 countries, mainly in Mexico, South and Central America. True stadium seating, wall-to-wall screens and digital sound are all hallmarks of a Cinemark theatre. Cinemark was also among the first theatre exhibitors to offer advanced real-time internet ticketing at its own website. About REAL D REAL D is the worldwide inventor and provider of key stereoscopic technologies used in entertainment, marketing, science and other industries. REAL D's mission-critical 3-D visualization technologies are used by organizations such as NASA, Pfizer, BMW, General Motors, Mercedes-Benz, SEGA, Boeing and more. For more information, or to locate a REAL D Cinema, visit www.REALD.com.

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