Zoran Powers Sanyo's New High Volume Flat-Panel High Definition Televisions For US Market

SupraHD Processor and Cascade Demodulator Enable High Performance Televisions at Nearly Half the Price of Competitive Flat-Panel Products

July 27, 2006

Zoran Corporation (Nasdaq: ZRAN - News) announced that its SupraHD 660 integrated DTV processor and Cascade 2 high performance demodulator products are powering Sanyo Electric's new cost-competitive LCD and Plasma high definition television products available at a major U.S. retailer. New integrated digital HDTV models include: 26-inch wide screen LCD DP26746, 32-inch wide screen LCD DP32746, and 42-inch wide screen Plasma DP42746. "We are pleased to expand our high definition television product line using Zoran's SupraHD 660-Cascade 2 solution. The integrated features of Zoran's solution enabled us to deliver high definition television products at lower price points than competitive brands," said M. Matsudaira, vice president, Sanyo Manufacturing Corporation. "Sanyo has launched new flat panel televisions with video processing quality equivalent to other brands costing twice as much. It has been a pleasure to work with Sanyo to develop high quality televisions that deliver high definition viewing to consumers without the need for an additional expensive display processor," said Ram Ofir, senior vice president and general manager at Zoran's home entertainment division. The SupraHD 660 integrates all the necessary components required to replace existing multi-chip TV solutions. The SupraHD 660 supports full ATSC and NTSC functionality required for digital and analog televisions as well as high quality video scalar capabilities. Features include: * Dual channel LVDS transmitters for direct connection to flat panel displays * Production proven MPEG -2 video and audio decoder * HDMI receiver with HDCP copy protection * Integrated video decoder with 3D comb filter as well as video encoder * 10-bit video processing for enhanced picture quality * HDXtreme-based motion adaptive deinterlacer * Motion adaptive temporal, spatial and impulse noise reduction * Advanced picture quality improvement engine Zoran's Cascade 2 demodulator products offer BTSC demodulation, 8VSB demodulation with the widest equalizer range of over 110 microseconds, excellent indoor reception against severe multiphase conditions, as well as class-leading QAM demodulation with superior phase noise rejection mechanism proven in real-world field environments. About Sanyo SANYO Electric Co., Ltd. (Nasdaq: SANYY - News) is a $20 billion manufacturer and marketer of consumer and commercial appliances and electronics. Based in Chatsworth, California, SANYO Fisher Company is a division of San Diego, California-based SANYO North America Corporation, a subsidiary of SANYO Electric Co., Ltd., headquartered in Osaka, Japan. In the United States, SANYO Fisher Company markets a wide variety of SANYO home appliances, PCS phones, consumer electronics, LCD projectors, security video equipment and air conditioning systems. For further information, please visit www.sanyo.com. About Zoran Corporation Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions for applications in the growing digital entertainment and digital imaging consumer electronics markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications, and Connect and Share technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes worldwide. With headquarters in the U.S. and operations in Canada, China, England, Germany, India, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com.

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