JBL And Andalusia At Coral Mountain Residential Community: Key Facts

August 4, 2006

JBL and systems integration specialist Radio Active, Inc. have partnered with developer Drummond Company, Inc. to offer a complete range of high-end JBL custom-installation home theater systems as part of the production homes being built at the Andalusia at Coral Mountain development in La Quinta, California. Located at the base of the Santa Rosa Mountains, the Andalusia development will encompass 680 luxury homes. Six models are available, ranging from 2,900 to more than 5,000 square feet with prices from $1,125,000 to over $2,000,000. The homes are being built in two phases, with the first 461 currently under construction. The residential community will also feature two championship golf courses designed by architect Rees Jones. The audio/video installations feature complete JBL Synthesis, JBL Performance Series and JBL Cinema Vision home theater systems available in six different system configurations, either built into custom cabinetry and millwork or available as in-wall systems. All are designed to offer unsurpassed audio and video performance and total ease of use, and blend perfectly into the home environment. JBL is the exclusive provider of the home theater systems at Andalusia. Pricing for the JBL systems ranges from approximately $16,000 to over $45,000 (not including video displays, Crestron automation controls or other ancillaries). Never before have integrated whole house home theater, audio/video, multiroom audio, automation, lighting control, security and structured systems of this level of performance been offered on such a large scale in a production home development, at such a complete level of systems integration and coordination between manufacturer, builder and systems integrator. Six on-site model homes feature a variety of JBL home theater systems. Two homes offer complete JBL Cinema Vision home theater packages including in-wall or in-millwork loudspeakers, and a 50-inch plasma display with optional VisionArt motorized drop-down artwork frame that conceals the display when not in use. Three model homes include JBL Performance Series cinema and music sound systems with a variety of in-wall and in-millwork loudspeaker configurations, complemented by either plasma displays, DLP rear projection systems and Crestron color touchscreen control panels. Another model home features a JBL Synthesis HT THX-Ultra certified high-end home entertainment system featuring state-of-the-art components and loudspeakers, along with a motorized drop-down DLP projector and screen, Crestron color touchscreen control panels. A JBL Synthesis Four THX Ultra2 ultimate-performance system is available as an option in the top-of-the-line Andalusia homes. The systems are complemented by a variety of video displays, Crestron controls and multiroom audio systems. In addition, all homes include as a standard GE Smart ConnectionCenter structured wiring systems and GE NetworX security systems. All homes are pre-wired for the JBL home theater systems and JBL distributed-audio speakers throughout the home. In addition, standard pre-designed and priced options for Crestron and Vantage lighting control are available. All the model home systems can be easily demonstrated simply by pressing a “demo” button on a Crestron touchscreen or keypad controller, enabling a salesperson or other individual to readily show the system to potential clients. Potential homeowners have the ability to experience true high-end home theater first-hand, and hundreds of people visit the model homes on an average weekend. Numerous additional amenities such as KitchenAid and Sub-Zero appliances and handmade entry doors are included in the homes and their architecture and build quality are a considerable step up from other production homes in their size ranges. JBL, Radio Active and Drummond Company, Inc. all worked closely from the inception of the project and creation of the building plans, and involved the architects, interior designers and sales and marketing team to ensure that all elements of the systems worked together seamlessly and complemented the home environments. Because the builder and systems integrator are able to offer a range of pre-designed home entertainment and security packages with in-place structure for home theater, multiroom audio and security systems, the pricing is kept highly competitive, as opposed to purchasing one-off systems at retail. The resources of JBL and Radio Active, the number one JBL system integration specialist products dealer in the U.S., enables both companies to offer systems that deliver the highest levels of performance, value, ease of installation and reliability including a “no-downtime” warranty policy for every installed system. Each JBL system is calibrated to deliver audio performance to Dolby and THX reference specifications in every Andalusia home, guaranteeing that the homeowners will enjoy superlative sound quality and a spectacular home theater experience. No other audio company offers JBL’s combination of product quality, breadth of products, dealer technical support, marketing support including custom-designed brochures, and brand recognition.

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