Cabasse Appoints St John Group As Exclusive North American

September 5, 2006

Cabasse SA, a French loudspeaker company, announced the appointment of StJohn Group, Inc. as their exclusive distributor for the US and Canada, except Quebec. The company will close its Milville, NJ distribution facility and transfer inventory to StJohn. StJohn Group will direct all sales and marketing functions for the company in the territory, from its headquarters in Bellingham, WA. “We are very excited about having StJohn Group represent us and distribute Cabasse products in North America,” said Jean-Yves Bouvet-MarÈchal, CEO of Cabasse SA, “and we both will make every effort to ensure that the transition is as smooth as possible for our current dealers. StJohn has a strong network of representatives and dealers, which we feel will help us establish our brand more quickly in this crowded market.” “It has become apparent,” he added, “that we show a strong and increased†commitment to the North American market, with a long term product plan of increased new introductions, with an emphasis on custom integration.” Kevin St.John Leja, president of StJohn Group, Inc. said, “Representing a venerable company such as Cabasse, with nearly 60 years of loudspeaker design and engineering behind the name, is a fantastic, exciting opportunity. The company’s knowledge of acoustics and sound wave transmission through their deep dedication to basic and experimental acoustic research, means these loudspeakers are something very special. Audiophiles and reviewers the world over bear that out. And while Cabasse is well-known and respected in the rest of the world, few in the U.S. and Canada know how extraordinary this line is. StJohn Group aims to change that,” Leja added. CABASSE BACKGROUND Founded by Georges Cabasse in 1950, the company has been a pioneer in the search for true musical reproduction. In all likelihood, the quest really began in 1740 when the first signed Cabasse violin was made. Five generations of musical instrument craftsmen followed, pursuing the tradition and supplying Europe with violins, violas and cellos, most of which are still being played in orchestras today. Cabasse’s continuing obsession is to faithfully and perfectly reproduce music and soundtracks, without any alteration, coloration or distortion in the sound. This boundless passion has led the company to relentlessly innovate, design, and engineer better and better loudspeakers, so that all ears can enjoy the essence and thrill of sonic purity. STJOHN GROUP BACKGROUND StJohn Group, Inc. is not a typical American distributor. Only representing lines offering exclusive North American distribution opportunity allows the company to closely work with its partners on a holistic approach to brand development. Unlike most U.S. distributors, StJohn Group handles all facets of sales and marketing, including literature and collateral creative and production, advertising creative and buys, public relations, web sites, business development and long range market planning. Based in Bellingham, WA with a satellite office in Ventura, CA, StJohn Group has seventeen regional representative firms and an active roster of more than 500 dealers. StJohn Group specializes in products and services for the custom integration (CI) market – both residential and commercial – and also represents Artcoustic Loudspeakers and Screen Research in North America and the Caribbean.

Read More:
http://www.stjohngroup.com/
http://www.screenresearch.com/