Digital Projection International To Provide An Additional 750 Digital Cinema Systems

Through Partnership And Excellence, The Largest Digital Cinema Network In the World Continues To Grow

September 12, 2006

Digital Projection International (DPI), an Emmy(r) Award-winning manufacturer of high-performance projection systems, announced an agreement with UFO Moviez (part of the Apollo Group) for the fulfillment of an additional 750 custom-designed DLP-based projection systems for cinema installations worldwide, with a focus in India and Europe. Expanding from the original projection order to equip 500 Screens, the partnership between DPI and UFO Moviez continues to strengthen and grow. The success story of UFO Moviez is unprecedented, and today, their deployment of D-cinema systems in India remains unrivalled. The cinema rollout has been so successful that UFO Moviez is expanding their model into new international markets with a number of very exciting projects starting up outside of their home country. During the last 12 months while the first 500 systems were being deployed, the joint learning experience has been rapid and extensive, and has covered every aspect of this exciting new entertainment medium. UFO Moviez has redesigned the Indian Cinema experience, and their efforts have been supported and assisted throughout the process by DPI. Application understanding, system reliability, outstanding hardware and collaborative partnership have all been at the core of the network's expansion but ultimately it is the audience that dictates whether the digital revolution is a success. After more than 100,000 shows, 100% delivered by satellite, the audience reaction has been unanimously positive thus propelling this second stage of investment. UFO Moviez CEO and Executive Director Sanjay Gaikwad says, " Morpheus is an advanced projector designed with India in mind and we expect it to be at the forefront of our digital cinema project in India and the world over. We are looking at extensively deploying the Morpheus projectors all over the world. Our partnership with DPI has been a mutually rewarding relationship and this new projector is an indication of DPI's commitment to the India market," Gaikwad added. "With more than 360 digital cinema installations, we are currently standing at a very exciting stage in the Indian cinema industry and this new technological marvel will drive the digital cinema market to greater heights." DPI's International Sales and Marketing director, Nick Cottiss, says "Over the last year, we have had daily feedback from our local distributor - Image Engineering, the Indian audiences, and from our extensive training programs conducted country-wide. This feedback has given us a very good idea of what is required for success and has helped us to further refine the products to fully support the business model. The result of this collaboration is a custom built and designed projector, 100% geared for UFO Moviez and the requirements of the market. Specifically, this experience gave rise to the new Morpheus 7000 HDi projector. This new DLP projector has been very well received locally, and has exceeded all expectations in blind viewings. Digital Projection has very high aspirations for this unit both in India and other countries world-wide." UFO Moviez and DPI together are committed to remain at the forefront of the digital cinema rollout. The solution is well proven, the business model and partnership works, and all these aspects in combination will create further global success. About Digital Projection International DPI manufactures and distributes an extensive line of ultra high-performance 3-chip and single-chip DLP(tm) projection systems. These projectors are the reference standard for demanding applications such as large-venue, live-event staging, fortune 5000, homeland security, education, medical and scientific research, command and control, digital cinema, commercial entertainment, worship and elite home cinema. ABOUT UFO MOVIEZ: UFO Moviez is part of GROUP APOLLO'S Media Initiative set to revolutionize the way films are distributed and exhibited worldwide through its pioneering technology and infra-structure. UFO MOVIEZ envisages a 'FIRST DAY FIRST SHOW' regime for film distributors and cinema owners across the globe. UFO MOVIEZ, is spearheaded by founder directors Raaja Kanwar, Sanjay Gaikwad and Kapil Agarwal, with a base of 360 installed digital movie halls and a target of initially setting up 500 digital movie halls by end September 2006, UFO plans to scale it up progressively to create the largest chain of digital cinemas houses worldwide by 2007 with 2000 installations across India alone at a total investment of Rs 300 crores. UFO Moviez's strength lies in its innovative business approach, execution skills and focus on technology enabled business solutions. Within a short span of less than one year from its launch, UFO Moviez has become the global market leader in Digital Cinema Business.

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