Texas Instruments (TI) (NYSE: TXN) today debuted one of the first 3-chip 1080p DLP projectors in a demo theater at CEDIA Expo 2006 – giving custom installers a premium 1080p projector solution for the high-end home theater market. The DLP booth (#347) features a prototype SIM2 HT-5000 3-chip 1080p projector. The addition of 3-chip 1080p DLP technology for the home theater market creates a breadth of 1080p projector options that fit any home cinema environment. Digital Projection and Runco are also demonstrating 3-chip 1080p DLP projectors – the Digital Projection TITAN 1080p-250 (booth #558) and Runco Video Xtreme Series projectors (booth #141) offer premium video performance with native 1080p resolution. DLP customers are integrating 1080p DLP and BrilliantColor™ technology to meet the projection needs of discerning consumers who prefer optimal video performance. BrilliantColor technology enables up to 6-color processing for enhanced color saturation and a greater than 50% brightness increase in mid-tone images. “Our customers have embraced DLP technology to deliver a premium picture quality that satisfies the most-demanding home theater environments,” said Lars Yoder, Business Manager, TI DLP Front Projection Products. “We’re thrilled that this year’s CEDIA show will demonstrate a full spectrum of 1080p DLP projectors that actually deliver on the promise of full HD and won’t degrade over time.” DLP customers will announce 1080p DLP projectors with estimated street prices as low as $6,999, and 10 DLP customers will demonstrate their latest 1080p offerings: Digital Projection (#558), InFocus (#335), Marantz (#129), Optoma (#471), Panasonic (#333), Planar (#369), projectiondesign (#461), Runco (#141), Sharp (#351), SIM2 (#241)