American Power Conversion Launches Partner Program For The Custom AV Channel

APC AV Introduces Its Power Champions Program

September 19, 2006

American Power Conversion (Nasdaq:APCC) (APC), a world leader in power availability and protection solutions, today announced the launch of its APC AV Power Champions Program, a partner initiative that provides exclusive partner benefits for participating dealers. Through increased awareness and education, program members will receive the tools and services needed to make APC's award-winning AV products part of their comprehensive product offerings for customers. "APC identified a need in the custom AV channel for a structured program that provided dealers with improved access to the legendary reliability we are synonymous with," said Joe Loberti, general manager of APC's Consumer Network Solutions group. "APC AV's Power Champions Program offers dealers essential education tools and product information that allows them to boost sales of our award-winning solutions, thus increasing their revenue opportunity." APC AV's Power Champions Program gives participating dealers distinctive benefits including dedicated support resources; sales, marketing, and education tools; and discounted demo units. In addition, program members will be able to participate in APC's AV Trade-Up program, which allows dealers to trade in any power product, regardless of its manufacturer or its working condition, for the latest APC AV technology and receive a discount on the new purchase. This is a cost-effective way to upgrade existing AV units and protect a customer's valuable home theater investment. Interested dealers can contact APC through http://www.apcav.com or visit APC AV at CEDIA 2006 from September 14-17 in booth 773, where APC will be exhibiting its award-winning AV products. For more information about APC and its innovative audio/video solutions, please visit APC AV's Web site at http://www.apcav.com.

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