Hitachi Premiers World's First Full High Definition 42-Inch Plasma TV At CEDIA EXPO; Full HD Product Line To Launch In 2007

September 19, 2006

The Ubiquitous Platform Systems Division of Hitachi America, Ltd., a subsidiary of Hitachi, Ltd. (NYSE:HIT), http://www.hitachi.us/tv, today announced that it will demonstrate the industry's first 42-inch full high-definition plasma television (HDTV) at the CEDIA EXPO in Denver, Colorado this week, as well as a 60-inch full HD plasma display. The Hitachi 42-inch plasma display introduces 1920 x 1080 lines of resolution to the 42-inch plasma screen size for the first time, offering a pristine vertical line match with the dominant 1080 HDTV format. Hitachi's development of the world's highest resolution 42-inch plasma display is made possible through the application of a number of original technologies. Using its proprietary electrode sharing technology, the 42-inch full HD panel delivers more than two million pixels and more than six million individual lights. A patented "slim-rib" feature enables a wider aperture ratio, creating an intense brightness of 1,000 cd/m2 and dazzling picture quality for the viewer. Picture quality is also enhanced and better controlled through more effective signal processing that enhances grayscale performance and reduces noise for a smoother and more beautiful viewing experience. "Hitachi's commitment to the flat panel HDTV business is especially notable when it comes to plasma, where we hold more than 1,300 related patents and own a majority share in one of the world's largest plasma facilities," said Daniel Lee, vice president of marketing, Hitachi America, Ltd., Ubiquitous Platform Systems, Consumer Group. "Offering best-in-class plasma products to our dealers and customers is absolutely critical and we are extremely proud of the full high-definition technology achievement we have made with our 42-inch plasma product and look forward to sharing it with CEDIA attendees." The technology demonstration will offer a preview of the complete full HDTV line that Hitachi plans to introduce in 2007. Both the 42- and 60-inch full HD plasma models will be on-view at booth #332 at CEDIA from September 14-17, 2006 at the Colorado Convention Center, along with Hitachi's current 2006 product line-up. About Hitachi Hitachi America, Ltd., Ubiquitous Platform Systems Division, produces and markets a wide variety of digital products for business and consumers. The division's Consumer Group markets high-definition plasma televisions and monitors, LCD projection and flat panel HDTVs, LCD projectors, and DVD camcorders and DVD players. The division's Business Group markets LCD projectors, professional plasma monitors, interactive panels and whiteboards and security and observation system products through value added resellers, system integrators, distributors and OEM. Hitachi has a unique position in the marketplace by manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi's product categories. For consumer products, please visit http://www.hitachi.us/tv. For business products, please visit http://www.hitachi.us/digitalmedia. For more information about electronic whiteboards and Starboard software, please visit Hitachi Software at http://www.hitachi-soft.com. Hitachi brand business products are connected through Hitachi's OneVision program, which makes it possible for any Hitachi business unit dealer to sell Hitachi products from other Hitachi business units. Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America. For more information, visit http://www.hitachi.us. Hitachi, Ltd., (NYSE:HIT) (TOKYO:6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 356,000 employees worldwide. Fiscal 2005 (ended March 31, 2006) consolidated sales totaled 9,464 billion yen ($80.9 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

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