Sheer Sound Relaunches As Sheer Wire At CEDIA 2006

New Look and Product Line Reflect Comprehensive Range of Products

September 29, 2006

Sheer Sound, an industry leader in home theater and automation wire and cable products, announced its relaunch as Sheer Wire at CEDIA 2006. With this rebranding, Sheer Wire encompasses a complete line of wire and cable products dedicated to home theater installations; in-wall and outdoor audio speaker runs; high-resolution analog and High Definition digital video; residential prewiring structures (future proofing); touch panel control systems; and lighting power and control. As part of this effort, Sheer Wire introduced new products for the residential and home theater markets at CEDIA 2006. Sheer Wire has also introduced a new logo, website (www.sheerwire.com), and catalog featuring the complete product line. “As rapid developments in HDTV, home theater and control systems continue to drive the quality of residential systems closer to that of high-end commercial installations, it makes sense for this convergence to be expressed in a brand name that encompasses the entire range of our products,” said Scott Fehl, Sheer Wire Director of Marketing. “We’ve applied 25 years of experience in manufacturing broadcast-quality cables to the residential market in which quality and product diversity are increasingly in demand.”

Read More: