Pacific Media Reports Flat Panel HDTV Sales Jumped 19% In August

Prices continued to drop, down 27% since August 2005

October 23, 2006

Pacific Media Associates, the global market information experts on large-screen displays, reports that unit sales for flat panel televisions and business displays in North America rose 19% in August over July’s sales. Their Flat Panel Display Sell-Through Tracking Service also shows that the average street price — using actual transaction-based data — fell another 6% in August, for a total drop of 27% from August 2005. “The upswing in August sales was a familiar event,” according to Rosemary Abowd, Vice President with Pacific Media Associates. “We’ve seen similar increases in late summer for the past three years.” The preference for LCD over plasma is moving to larger models. 60% of all flat panel sales were for LCD models. In the 40” to 44” size segment, lower prices helped increase LCD’s share of that segment to nearly half of the market at that size, with a 49% unit market share. “We saw continued aggressive price strategies in August,” according to Abowd. “The average street price for the 35” to 39” 1080p LCD segment dropped more than 19% in August, dropping below $2,000 for the first time.” Panasonic took top honors for unit market share across all markets, but Sony had a slim edge in the consumer segment, edging out Panasonic 21.2% to 20.9%. The best-selling consumer model in August was the Panasonic TH-42PX60U. Note: Data cited here is based on a sample of retailers and resellers, and is subject to sampling error. About Pacific Media Associates Pacific Media specializes in global display market information, covering all large-screen display categories: front projectors, plasma and LCD TVs, and rear-projection displays. Their Large-Screen Displays Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data and forecasts) on large-screen display markets, newsletters on new products and other key industry developments, monthly advertised price tracking, ad hoc analyses, and annual Web surveys of North American end users (including organizations and individual consumers) and both North American and EMEA resellers/retailers. Their Large-Screen Displays Tracking Service family of monthly reports offers timely sell-through data and analysis on unit sales, true volume-weighted street prices, and inventories of large-screen displays sold by leading North American retailers, resellers, and distributors. Pacific Media Associates was established by Dr. William Coggshall, who was previously a co-founder of Dataquest and helped start the syndicated high-tech market information business.

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