Pacific Media Reports Rear Projection HDTV Sales Surged 30% In August

Buyers showed preference for newer, high end models

October 26, 2006

Pacific Media Associates, the global market information experts on large-screen displays, reports that unit sales for rear projection HDTVs in North America reversed the slumping sales figures from earlier in the summer, and jumped 30% for units and revenues in August. Their RPTV Sell-Through Tracking Service also shows that while inventories rose by 13% in August, the Days Supply Index fell as a result of the robust sales. “The overall average street price rose by 0.5% in August,” according to Rosemary Abowd, Vice President with Pacific Media Associates. “New models from Sony and Samsung appeared on the market, and buyers chose to buy newer models with higher price tags, rather than close-out models with reduced prices.” 1080p models continued to dominate, gaining 7 share points to earn a 61% unit market share, even though the overall average street price for 1080p models was about $1,000 higher than for 720p sets. Samsung retained the #1 position for unit and revenue market share. Sony’s new 60” SXRD model KDS-60A2000 was the best selling unit in August. Note: Data cited here is based on a sample of retailers and resellers, and is subject to sampling error. About Pacific Media Associates Pacific Media specializes in global display market information, covering all large-screen display categories: front projectors, plasma and LCD TVs, and rear-projection displays. Their Large-Screen Displays Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data and forecasts) on large-screen display markets, newsletters on new products and other key industry developments, monthly advertised price tracking, ad hoc analyses, and annual Web surveys of North American end users (including organizations and individual consumers) and both North American and EMEA resellers/retailers. Their Large-Screen Displays Tracking Service family of monthly reports offers timely sell-through data and analysis on unit sales, true volume-weighted street prices, and inventories of large-screen displays sold by leading North American retailers, resellers, and distributors. Pacific Media Associates was established by Dr. William Coggshall, who was previously a co-founder of Dataquest and helped start the syndicated high-tech market information business.

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