CEA To Sponsor And Co-Produce Event In The United Arab Emirates

International CES/Hometech Middle East to Feature Latest in Consumer Electronics, Home Appliances and Home Automation Systems

November 13, 2006

The Consumer Electronics Association (CEA®), producer of the International Consumer Electronics Show (CES®), today announced a partnership with Epoc Messe Frankfurt, producer of Hometech Middle East, the leading consumer technology event in the United Arab Emirates (UAE). CEA will sponsor Hometech Middle East 2007 and will co-produce an International CES pavilion at the 2007 event. Hometech Middle East 2007 is scheduled for May 13-15, at the Dubai International Exhibition and Convention Center in Dubai, UAE. "The UAE has become increasingly important to the global consumer electronics marketplace. As such, this partnership between the International CES and Hometech Middle East will further brand the event, and the entire Middle East region, as a global hot spot for consumer technology," said Karen Chupka, senior vice president of events and conferences, CEA. "We are excited for this unique opportunity to expand the scope of the International CES, and to better position CEA's members in the growing Middle Eastern marketplace." As sponsor for Hometech Middle East 2007, CEA will produce an International CES Pavilion, featuring key consumer electronics exhibitors. CEA also will co-produce conference sessions featuring leading consumer electronics experts and will host an international delegation to assist and educate U.S. companies and media organizations on the growing Middle Eastern consumer technology market. As part of the growing partnership with Messe Frankfurt, the event will be renamed the International CES/Hometech in 2008, and will feature the latest in consumer electronics, home appliances and home automation systems. "CEA has been hugely successful in promoting and expanding the consumer technology industry through the International CES," said Christopher Hudson, exhibitions director for Messe Frankfurt in the Middle East. "Our partnership with CEA creates an excellent opportunity to expand the scope of the Hometech event, through the powerful name of the International CES." Hometech Middle East 2007 will run May 13-15, at the Dubai International Exhibition and Convention Center, with the International CES/Hometech scheduled for May 2008. For more information on Hometech Middle East visit: www.hometechexpo.com. The 2007 International CES returns to Las Vegas, January 8-11, to celebrate the show's 40th anniversary. The 2007 show will feature the hottest products in consumer technology from 2,700 exhibitors, covering more than 30 product categories including the latest in wireless, digital imaging, mobile electronics, home networking and more. For more news on the 2007 International CES including the latest TechZones, conference sessions, keynote addresses and registration information, visit www.CESweb.org, the interactive source for all International CES information. About Messe Frankfurt: The Messe Frankfurt corporate group, one of the world's leading exhibition corporations, organizes more than 100 trade fairs worldwide and is one of the few global players in the trade fair sector. The basis for its success is a portfolio of showcase events, the third largest exhibition complex in the world and an extensive network of subsidiaries, branch offices and foreign agencies. In the Middle East the Messe Frankfurt subsidiary, Epoc Messe Frankfurt, organizes a number of exhibitions in Dubai including Intersec, Materials Handling, Hardware & Tools, Garden & Landscaping, ISH - Kitchen + Bath, Light Middle East, Beautyworld Middle East, Wellness & Spas Middle East, Hometech Middle East, the Emirates Today Ideal Home Show and the Middle East Toy Fair. ABOUT CEA: The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $125 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry. CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

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