Westinghouse Digital Goes Global With Distribution Of Its HDTVs In China

Top-Tier LCD TV Manufacturer Taps Chinese Market; Offers Complete Lineup of High-Quality Display Products

November 29, 2006

Westinghouse Digital Electronics announces its expansion into the Chinese market with its high-end lineup of advanced LCD HDTVs and monitors. The company, which has become one of the top-five LCD manufacturers in the U.S.* in just three short years, is now marking its global expansion with the entry into China, one of the world's largest retail markets. Chinese consumers in the market for an award-winning LCD TV can now select from Westinghouse Digital's entire line of 27'', 32'', 37'', 42'' and 47'' LCD displays. Westinghouse's TVs will be available at Gome, one of China's largest retail chains. For over 20 years, China has recognized and trusted the Westinghouse brand name across a variety of product categories. Westinghouse Digital will expand upon that brand loyalty with groundbreaking features in its HDTV lineup, including 1080p resolution, superior video processing and unique industrial design. Utilizing internal engineering resources in Asia, in addition to Westinghouse Digital's U.S. based team, all products offered are customized to accommodate China's TV systems, including signal strength variability and power challenges. "With our strong retail partner relationships, dominant technology and our unsurpassed supply chain management, Westinghouse Digital is perfectly positioned to have a major impact as it enters the Chinese market," states Richard Houng, CEO of Westinghouse Digital Electronics. "We are approaching China with the same resolve and technical innovation that makes us one of the leading LCD manufacturers in the U.S." Houng continues, "Westinghouse Digital is very bullish on China. Together with the North American market, the Chinese market represents such significant demand that Westinghouse Digital can enjoy economies of scale and continue to be a major global player in televisions and convergent products that drive flat panel displays. Armed with the trusted Westinghouse brand and its advanced technologies, Chinese consumers are now able to enjoy the excellence and reliability of an innovative and stylish LCD TV from one of the world's most venerable brands." Westinghouse's LCD-based products deliver the highest quality digital content to meet the needs of every household member. They incorporate the latest Westinghouse technology innovations such as: unique SpineDesignÔ construction with easy to access waterfall connections; Pixel DirectÔ, a technology that delivers pixel from source to screen with no manipulation for stunning picture quality; Autosource, DayBrightÔ and AllGlassTM innovations; and front-loading HDTV DVD combos. Westinghouse also offers 37", 42" and 47" models with 1080p resolution, the highest standard available to consumers for HD digital video display.

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