Westinghouse Digital Enters Japanese Market With Distribution In The Country's Largest Retailer

Leading LCD HDTV Manufacturer Continues Global Expansion Securing Japan's Yamada Denki Following Entry Into China At Top Retailer Gome

December 28, 2006

As part of its continuing globalization strategy, Westinghouse Digital Electronics, one of the top-five LCD manufacturers in the U.S.*, announces its entry into the Japanese market with its award-winning line of LCD HDTVs. Westinghouse Digital, which recently announced distribution in one of China's largest retail chains, now taps the high-volume LCD TV market in Japan with its high-quality 1080p 37" and 42" LCD HDTVs. The Westinghouse 37" LTV-37w6 and 42" LTV-42w5 have just launched at Yamada Denki, Japan's largest national retailer with over 300 stores across the country. Westinghouse anticipates continued expansion into other stores with additional models and sizes moving into 2007. The company is working to build loyal customers by providing best-of-breed technology and enhanced product sets with tremendous pricing Westinghouse Digital's entry into Japan comes on the heels of its expansion into the Chinese market. Consumers in China looking for an award-winning LCD TV can now select from Westinghouse Digital's entire line of 27'', 32'', 37'', 42'' and 47'' LCD displays. Westinghouse's TVs are available at Gome, one of China's largest retail chains. "Westinghouse Digital is a top-tier LCD TV brand in the U.S. and as part of our plans to become a worldwide display leader, we are very pleased to announce our expansion into the Japanese market," comments Richard Houng, CEO of Westinghouse Digital Electronics. "Japan has a very large LCD TV marketplace and we are giving consumers a compelling reason to think Westinghouse Digital when it comes to LCD HDTV by offering high-end technology, and superior quality from a brand consumers know and trust." The first LCD HDTVs Westinghouse will bring to the Japanese market include the 37" LTV-37w6 and 42" LTV-42w5. Both offer full HD panels with 1080p resolution (1920 x 1080), HDMI support, integrated ISDB-T/BS/CS digital tuners, EPG and Data Broadcasting. These products were specifically created for the Japanese market in response to the increase in the digital broadcast environment. Both models meet the Japanese broadcast standards and will function as full digital displays when Japan converts to all digital broadcast in 2011. Committed to meeting the viewing needs of every household member, the displays incorporate the latest Westinghouse Digital proprietary technology including: SpineDesignÔ construction with easy to access waterfall connections and DayBright(tm) panel technology for stunning daytime or nighttime viewing.

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