Action! Model Three 1080 Now Available With "Brilliant Color"

December 28, 2006

projectiondesign, the leading manufacturer of advanced professional and consumer projectors for business, eCinema and home cinema, has incorporated Brilliant Color™, the world’s most technologically advanced color system into its Action! model three 1080. Jørn Eriksen, projectiondesign CEO, “Brilliant Color™ lets us design projectors with greatly enhanced color rendition, both in saturation and gamut, but with the same lamps and lenses as earlier models. In terms of saturation, color enhancement and image quality, it’s just plain brilliant.” How Does Brilliant Color™ Work? Every lamp-based projection system (including the Texas Instruments DLP™ system) splits light into primary colors (red, green and blue) before processing the image, and combines the correct combination of the three colors to create the final projection on the wall. Usually in this process, energy is lost because of the optical filtering. Brilliant Color™ solves this problem. The technology maximizes the energy by using additional color filters. In addition to normal R, G and B filters, Brilliant Color™ can add Cyan, Magenta, and Yellow filters. Adding these filters dramatically improves the display of hardto- reproduce cyans, magentas and yellows, colors that exist in nature. Gary Plavin, projectiondesign North America president, points out: “Using the Texas Instruments Brilliant ColorTM technology boosts the influence of secondary color and improves color saturation. One reviewer has already called it ‘picture-perfect’ with all kinds of source images.” Action! model three 1080 with Brilliant ColorTM technology. Along with the Brilliant ColorTM technology, the Action! model three 1080 incorporates the patented projectiondesign DuArchTM illumination architecture featuring dual lamps, dual 7-segment color wheels and light formatters. It delivers full-resolution, lifelike images with an enhanced level of cinematic realism and depth over any DLP projector available. It is the first true HD single chip DLPTM front projector, using the 0.95” 1080p DC3TM DMDTM technology from Texas Instruments® to show true, native, uncompressed, 1920 x 1080p resolution HDTV like no other projector. The Action! model three 1080 provides infinite adjustable output brightness, each lamp’s power is individually adjustable giving exceptional control of on-screen brightness from 500 to 2500 ANSI Lumens, enough for even the largest screens. Unlike, any other projector in the market, the Action! Model three 1080’s options provide the ultimate set of tools for adjusting the image to specific applications. The unique optical design incorporated in this projector with its extreme level of horizontal and vertical lens shifting and a wide range of bayonet mount lenses provides the ultimate installation flexibility in its class. Corporate Information Headquartered in Fredrikstad, Norway, projectiondesign is a worldwide leader in advanced, highperformance DLP-based projection solutions for challenging applications in professional, business, home cinema and eCinema markets. Its award-winning, innovative technology is distinguished by numerous industry milestones including the introduction of the world’s first single-chip SXGA DLP projector in 2002, the world’s first single-chip SXGA+DLP in 2004 and the world’s brightest singlechip SXGA+DLP in 2004. Visit www.projectiondesign.com.

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