TARA Labs Releases HDMI Version 1.3 Cable

January 5, 2007

TARA Labs today announced the availability of its new HDMI™ 1.3 cable, a cable that works with current HDMI connections and will work with the newer generation of components with HDMI 1.3 to come in the near future. The HDMI 1.3 cable will be able to virtually eliminate on-screen color banding and provides smooth tonal transitions and subtle graduations between colors. It will increase its single-link bandwidth from 165 MHz (4.95 gigabits per second) to 340 MHz (10.2 Gbps) to support the higher resolution, deep color, and high frame rate demands of newly designed and future high definition display devices. HDMI 1.3 will enable the next generation of HDTVs, PCs and DVD players to transmit and display content in billions of colors with unprecedented vividness and accuracy. HDMI 1.3 more than doubles HDMI’s bandwidth and adds support for Deep Color technology, a broader color space, new digital audio formats, automatic audio/video synching capability (“lip sync”), and an optional smaller connector for use with personal photo and video devices. The update allows technology to continue to evolve and improve. One HDMI cable replaces 3 analog video connections for high definition video and up to 6 analog audio connections for high-resolution digital audio. “The primary benefit of the HDMI connection is that it transmits uncompressed digital audio and video from video sources to your HDTV and it does so using one cable, “ explained Matthew Bond, TARA Labs founder and product designer. “By removing the previous restrictions on color selection, this cable enables us to deliver significantly increased contrast ratio. This delivers the ability to represent any color in nature, with greater detail than can be distinguished by the human eye, and allows HDTVs and other displays to go from millions of colors to billions of colors.” The Sony PLAYSTATION® 3 is expected to be the first source product to implement HDMI 1.3, however, the bulk of HDMI 1.3 devices such as hi-definition DVD players, A/V receivers and HDTV’s are expected to follow in 2007. The HDMI standard, which was developed by seven major companies (Hitachi, Ltd., Matsushita Electric Industrial Co., Ltd. (Panasonic), Royal Philips Electronics, Silicon Image, Inc., Sony Corp., Thomson, Inc., and Toshiba Corp.), and has been adopted by more than 400 makers of consumer electronics and PC products worldwide. Market researcher In-Stat expects 60 million devices featuring HDMI to ship in 2006. With HDMI 1.3, the interface no longer requires content to fit within a limited set of colors, as with previous video interfaces, and eliminates on-screen color banding, for smooth tonal transitions and slight gradations between colors. “Many current devices cannot accurately represent many colors that exist in nature, leading to the cartoonish-type figures you see on some displays,” added Bond. “HDMI 1.3 allows displays to represent many more shades of gray between black and white. Bottom line, this new technology delivers greater resolution, detail and higher refresh rates for smoother motion, less blurring and faster response time. Consumers who are currently considering purchasing new cables, should seriously consider TARA’s HDMI 1.3 cable, as it not only supports current systems but will also take consumers into the next generation of component technology.” A secondary benefit of the new HDMI 1.3 cable is that it offers a new, smaller form-factor connector option for small portable devices such as HD camcorders and still cameras needing seamless HDTV connectivity increased quality of digital and audio on a single connection. To purchase TARA Labs’ new HDMI 1.3 cable, please contact a dealer in your area or if there is no representation available you may shop online at www.taralabs.com.

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