NEWS

Genesis Microchip Launches New ''Chaplin'' DTV System-on-a-Chip Family With Breakthrough Faroudja Quality Video Processing

Turnkey DTV Controller Solutions Address OEMs Global WXGA/1080p Digital TV Platforms with Fully Optimized, Production-Proven MPEG and Video Controllers

January 12, 2007

Genesis(R) Microchip Inc. (Nasdaq:GNSS), a world leader in the development of image processing technologies for flat-panel TVs, monitors, and other consumer display products, today announced the launch of its new, advanced Chaplin DTV system-on-a-chip families at the 2007 International Consumer Electronics Show. This new product series, which integrates the DTV MPEG controller, Emmy award-winning Faroudja video processing functions and other digital and analog TV requirements into a single chip, is sampling to major DTV manufacturers worldwide. This leading level of integration reduces system cost and chip count, while establishing a new bar for high quality, reliability and rich feature-set for the ultimate home theater entertainment experience. The Chaplin IC family delivers a complete turnkey reference design for the worldwide DTV market and has been qualified with popular tuners, demodulators, and flat-panel timing controllers. The majority of the IC and software modules are re-used, proven blocks from other Genesis products. The solution offers a complete, highly customizable system software suite, including an easy-to-use graphical user interface with an electronic program guide and field-proven, feature-rich ATSC/DVB/MHEG-5 middleware stacks with support for CableCARD and Common Interface conditional access. This integrated approach allows consumer electronics manufacturers to achieve lower overall product development costs and an accelerated time-to-market. The pin-out compatible Chaplin 300 Series enables worldwide 1080p ("Chaplin-Advanced," FLI10306) or WXGA ("Chaplin-Plus," FLI10302) TV chassis with a single 4-layer PCB, significantly streamlining logistics and lowering costs for OEMs, while simultaneously increasing modularity and flexibility. To achieve the maximum cost reduction, the Chaplin 200 Series ("Chaplin-Lite," FLI10201) is optimized for entry-level TV requirements. Commonly supported across the Chaplin family is full 1080p input resolution, vital for the next generation of consumer electronics sources such as gaming consoles and blue-laser DVD players/recorders. "By integrating all the key functions of a digital and analog TV, Chaplin ICs are a compelling solution for OEMs who wish to invest in highly differentiated products, as well as ODMs who wish to ship a turnkey solution into the value DTV market," said Neil Mitchell, vice president of TV business at Genesis Microchip. "For all OEMs, Chaplin solutions enable high performance, reliable products to be introduced at attractive retail prices. This, in turn, should further drive consumer demand and boost OEM and retailer margins. "Leveraging our three decades of color and video science research, as well as our next generation of Faroudja video IP, we are able to offer OEMs a wealth of tools to differentiate and tune many aspects of DTV quality," Mitchell continued. "These innovations allow previously premium features such as Faroudja DCDi Cinema(R) with per-pixel motion-adaptive de-interlacing, Advanced Color Management 3D and Faroudja TrueLife Video Enhancer to enhance every SKU of an OEM's product lineup. Further, Genesis Microchip's worldwide customer support team is dedicated to helping OEMs deliver new models quickly to market." "The worldwide TV market is transitioning towards digital TV and is expecting to exceed 73 million units in 2006 and grow to over 157 million units in 2010," said Henry Choy, vice president of Display Electronics of DisplaySearch (an NPD Group Company). "Key to long term success in these markets is the combination of both analog and digital TV technologies into solutions that can drive up video performance while reducing system cost." The Chaplin family of products offers the industry's highest level of integration and peripheral support. Features include up to 16 analog video inputs, production proven NTSC/PAL analog video decoder with Faroudja Intellicomb 3D Y/C separation; an NTSC/PAL video encoder, worldwide stereo analog audio decoder, powerful and programmable audio DSP, integrated audio DACs, USB 2.0 host controller and dual HDMI mux with HDCP (both with integrated physical layer transceivers), and a variety of peripheral interfaces. Chaplin-based DTVs are expected to begin production mid-2007. The Chaplin IC family is sampling now and priced at $20-$25 in OEM quantities. About Genesis Microchip Genesis Microchip Inc. (Nasdaq:GNSS) is a leading provider of image processing systems enabling superior picture quality in flat-panel TVs and a variety of consumer and PC-display products. Featuring Genesis Display Perfection(R) technologies and Emmy award-winning Faroudja(R) video technologies, Genesis system-on-a-chip solutions are used worldwide by display manufacturers to produce visibly better images across a broad array of devices including flat-panel displays, digital TVs, projectors, A/V receivers and DVD players/recorders. The Genesis technology portfolio features analog and mixed signal system-on-a-chip design, DCDi(R) by Faroudja deinterlacing, TrueLife video enhancement, IntelliComb video decoding and includes over 185 patents. Founded in 1987, Genesis supports its leading brand-name customers with offices in the U.S., Canada, India, Europe, Taiwan, South Korea, China, Japan and Singapore. For more information about Genesis Microchip Inc. or Genesis Display Perfection technologies, please visit http://www.gnss.com.

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