Samsung Selects Broadcom Chipset For Next Generation BD-P1200 Blu-ray High Definition DVD Player

Broadcom’s Complete High Definition DVD Solution Lowers Overall System Cost and Helps to Drive Faster Consumer Adoption of the Blu-ray Standard

January 12, 2007

Broadcom Corporation (Nasdaq: BRCM), a global leader in semiconductors for wired and wireless communications, today announced that Samsung Electronics Co., Ltd., a global leader in consumer electronics, has selected its complete Blu-ray™ chipset solution for its next generation BD-P1200 high definition DVD player. Based on unparalleled integration of advanced and required features, the complete Broadcom® high definition DVD solution enables Samsung to develop a high-quality, cost-effective platform that will help to drive faster consumer adoption of the high definition DVD Blu-ray standard. Announced today at 2007 International CES, Samsung Electronics unveiled its second generation high definition Blu-ray DVD player for the home entertainment industry. With this announcement, Broadcom expects that the BD-P1200 player will help position Samsung to stay a step ahead of the cutting-edge optical media industry, after Samsung introduced its first Blu-ray Disc (BD) player (BD-P1000) to the U.S. market in June 2006. Broadcom’s complete high definition DVD solution provides Samsung with a field proven, reliable, high performance chipset platform that includes a MIPS® processor, a multi-stream high definition video decoder, dedicated graphics engines, DSP-based audio processors, a security processor, double data rate (DDR) interfaces, integrated video and audio outputs and a complete array of system and network connectivity interfaces. The chipset is supported by a complete reference design and a comprehensive software stack that includes support for all Blu-ray profiles. “Reducing prices while providing a high quality product is crucial to the growth of the next generation video disc player and recorder markets, which are expected to reach 2 million units in 2008,” said Michelle Abraham, Principal Analyst for In-Stat. “We are very pleased to partner with one of the leading manufacturers of digital consumer products in the world and believe that Samsung is in an ideal position to drive the adoption of new technologies, such as high definition Blu-ray DVD,” said Daniel Marotta, Senior Vice President and General Manager of Broadcom’s Broadband Communications Group. “Through this partnership, consumers will enjoy the rich and higher quality experience that high definition DVD has to offer.” “To further drive the adoption of the Blu-ray high definition DVD standard, consumers need to have access to high quality products at the right price points,” said Youngsoon Park, Vice President of Samsung Electronics. “The emergence of Blu-ray is an enormous boon for HDTV owners, video enthusiasts and those who actively seek the best picture and sound quality possible for their home theaters.” Broadcom’s Broadband Communications Group Broadcom offers manufacturers a range of broadband communications and consumer electronics SoCs that enable voice, video and data services over residential wired and wireless networks. These highly integrated silicon solutions continue to enable the most advanced system solutions on the market, which include digital cable, satellite and IP set-top boxes and media servers, broadband modems and residential gateways, high definition and digital televisions, HD DVD and Blu-ray disc players, DVD recorders and personal video recorders. About Broadcom Broadcom Corporation is a global leader in semiconductors for wired and wireless communications. Our products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. Broadcom provides the industry’s broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything®. Broadcom, one of the world’s largest fabless semiconductor companies with annual 2005 revenue of $2.67 billion, is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at 1-949-926-5000 or at www.broadcom.com. About Samsung Electronics Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com

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