Anthem’s Avm 50 Audio/Video Processor Is The Missing Piece In The High-Def Puzzle

January 16, 2007

You have the HD display. You have the new HD-DVD player. You have the content. Now, how are you going to get all of these elements to simultaneously perform at their full potential to ensure the ultimate in viewing pleasure? The missing (and most important) link to harmonious high definition is Anthem’s new AVM 50 audio/video processor. Anthem, a leading provider of high-end electronics for music, home theater and distributed sound systems, recently added the AVM 50 to its well-respected lineup of high-end audio/video components. Designed and manufactured in North America, with all of the features found in its award-winning predecessor the AVM 30†, the ‘50’ represents the ultimate in affordable high-end audio PLUS broadcast-quality digital video processing. An older processor can be detrimental to the performance capabilities of the newest technologies (displays, players, even content) on the home entertainment scene. With an AVM 50, not only are you fully equipped to experience true high-definition format NOW, but as with all Anthem components, the AVM 50 is upgradeable — new features can be added as they appear. …or maybe you don’t have all the latest A/V gear. If you are using an older display and DVD player that do not produce the picture sharpness that you crave, the AVM 50 boasts leading-edge video format conversion (using the Gennum VXP™ Digital Image Processor*) to convert any SD or HD video standard to other video standards up to a resolution of 1920 x 1080p. The improvement the AVM 50 brings to 480i DVD picture quality is astounding, almost as remarkable as the clarity it brings to HD 1080 material. And while on lower resolution displays improvements are dramatic, on the new generation of 1080p displays picture quality is simply astonishing. In the hands of the latest Audio/Video Master (AVM) even Component Video sources looks better. Additionally, plans are underway for all AVM 50 features to be made available as a factory upgrade (cost to be determined) for existing AVM 20’s and AVM 30’s. The AVM 50 has an FMV of $4,699.00 (US). Weight: 27 lb (12.2 kg). Dimensions: 17-1/4 inches wide x 5-7/8 inches high x 14-1/4 inches deep (43.8 cm wide x 14.9 cm high x 36.2 cm deep). †The AVM 50 adds the following to the AVM 30 feature set: • Leading-Edge Video Format Conversion – Anthem’s proprietary software unleashes the full potential of the Gennum VXP™ Digital Image Processor* which uses broadcast-quality image processing algorithms to convert any SD or HD video standard to other video standards up to a resolution of 1920 x 1080p. • Four HDMI™ Inputs – For digital video, digital audio, and multi-channel high-resolution audio. • Video Transcoding – Allows S-Video and Component Video inputs to be digitally processed and enhanced then routed through the Component Video and HDMI™ outputs. • On-Screen Displays – Setup, Status Update, and Video Processing Menus (the latter two superimposed onto the picture so that adjustments can be seen as they are made) are displayed on the Component Video and HDMI™ outputs at any resolution up to 1080p, providing the first and only "true single-connection solution" to high-definition displays. • Macrovision Support – Allows VCR tapes to be processed and output through HDMI™. • Aspect Ratio Conversion – Allows Letterbox and Pillarbox removal. • Zone 2 Component Video Output – The second set of Component Video outputs can be used for HD video switching of sources for the second zone video. Visit www.anthemav.com for complete feature set of the AVM 30. *Key features of Gennum’s VXP™ technology include: • Superior image quality using per-pixel processing. • Very robust film mode detection. • TruMotionHD™ Adaptive De-Interlacing to ensure optimal image sharpness and picture resolution when converting 480i, 576i and 1080i inputs to progressive scan. • FineEdge™ Dynamic Directional Interpolation to eliminate jaggy artifacts found in traditional de-interlacing algorithms. • FidelityEngine™ Image Enhancements to remove unwanted noise and improve detail. • RealityExpansion™ True 10-Bit Image Processing for eye-catching natural imagery. For more information on Anthem, please visit www.anthemav.com. Anthem is a leading provider manufacturer of award-winning high-end electronics for music, home theater, and distributed sound systems, sold internationally under the brand names Anthem™ and Anthem™ Statement. These products are used at all levels of music reproduction and allow you to virtually "be there" every time you listen to a favorite piece of recorded music or experience the excitement of surround-sound in your home theater. Headquarters are in Mississauga, Ontario, Canada.

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