Performance Furniture Fills Void In Home Theater Market

January 18, 2007

When Steven Bell couldn't find a quality armoire or cabinet to hold his top-of-the-line HDTV, he discovered a huge void in the Home Theater market: There wasn't any fine furniture that could accommodate the newest electronic equipment. So Bell launched Performance Furniture® to fill the void. That was in 1998. Today, the company manufactures high-quality Home Theater and LCD TV furniture and sells it over the Internet directly to consumers at substantial savings. "Even after eight years, Performance Furniture is still the only place consumers can find heirloom quality furniture worthy of their equipment and attractive enough for their home," Bell says. "And that's not me talking, that's what our customers tell us." Despite the fact that the Entertainment Furniture market represents one of today's fastest growing furniture segments, it is also one of the most under-served. With today's revolutionary advances in video technology, it's easy to find large-screen TVs almost anywhere. But try to find high quality furniture to house your equipment and you're pretty much out of luck. While inexpensive stands and cabinets are readily available in most electronics stores, Bell says fine furniture makers just haven't kept pace with the AV industry. "Incredible as it sounds, today's furniture manufacturers still don't seem to realize that TV's come in sizes larger than 36-inches. We've spoken to hundreds of people who buy new LCD and HDTV equipment, then struggle for months to find quality furniture to accommodate it and also enhance their home décor." Quality Cabinets In Six Categories: TV/Stereo Cabinets, Audio Cabinets, Cinema Cabinets, Theater Cabinets, High Definition Armoires and Home Theater Armoires. The focus at Performance is on TV Consoles and TV Armoires in a variety of styles and finishes designed to go with almost every home décor within the traditional to transitional furniture category. According to Bell, customer excitement centers primarily on furniture quality, functionality and details such as premium hardwoods, dovetail drawers, adjustable shelves and proper ventilation. Customers Save At Least 40% Because They Buy Direct One noticeable difference between Performance and other fine furniture retailers is price. That's because the company sells directly to consumers, side-stepping retail furniture dealers who typically mark up furniture 100% and more. For example, an armoire that Performance sells for $3,400 would retail from $6,000 to $7,000. Bell says his company's products range in price from $877 for a TV Stereo cabinet to oversized armoires up to $3,600. White Glove Delivery... Sit Back, Relax. And If You're Not Thrilled, Just Send It Back Performance Furniture comes with White Glove Delivery, the industry's highest level of service available. All furniture is blanket-wrapped, delivered inside your home and placed exactly where you want it. Then it's unwrapped for inspection where it's guaranteed perfect -- and guaranteed to be the heirloom quality promised. If you're not absolutely thrilled, the company will wrap it up and take it back...for absolutely any reason. "We've never had a return because a customer didn't like an item or because they expected something different. Our quality versus price ratio is just too high," Bell says. "Most people can't believe how beautiful the furniture looks when they see it in their home." Timing Is Everything If you're like most customers, once you buy it, you want it yesterday. While the typical wait for heirloom furniture can be as long as 3-4 months, Performance delivery time is normally 2-3 weeks anywhere in the US, almost unheard of in the high-end furniture market. For more information about Performance Furniture and its products, contact Steven Bell or visit http://www.performancefurniture.com. About Performance Furniture Performance Furniture manufactures high-end, heirloom quality Home Theater and LCD TV furniture for today's HDTVs and electronics and sells Internet direct to consumers at substantial savings.

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