NEWS

Cinea Provides Anti-Piracy Protection For 23 Titles During The 2006-2007 BAFTA Award Screening Season

Adoption of S-View platform grows as nine studios and distributors use Cinea technology to send approximately 100,000 award consideration copies to BAFTA members around the globe

January 30, 2007

Marking its most successful award screener season yet, Cinea, Inc., a subsidiary of Dolby Laboratories, Inc. (NYSE: DLB), announced today that 23 films were encrypted using its S-ViewT anti-piracy protection for award consideration by the British Academy of Film and Television Arts (BAFTA) in the 2006-2007 season. After making available the S-View service to all of the major film studios as well as various independent film companies and UK distributors, Cinea aided in the award consideration efforts for nearly two dozen films, distributing approximately 100,000 copies to BAFTA academy members around the globe. "Several studios chose to work with Cinea during the critical award consideration period because we provide a secure platform for ensuring that high-value film content will not be illegally distributed," said Laurence Roth, Vice President of Business Development and Marketing for Cinea. "We are pleased to provide a solution to the industry that not only prevents piracy but also facilitates award consideration efforts in a secure review environment." Studios and distributors including Fox, Momentum, Paramount, Sony, 20th Century, and Warner Bros. relied on Cinea's S-View anti-piracy technology to encrypt DVD screeners such as Blood Diamond, Dreamgirls, Flags of Our Fathers, and The Pursuit of Happyness for consideration with BAFTA members worldwide. Following the announcement of the 2006-2007 BAFTA nominations this month, films using the S-View service received 37 award nominations. The industry recognition is a clear indication that Cinea's anti-piracy technology provides film studios with a secure method to distribute copies of their films for award consideration.

Read More: