Niles Rewards Top Dealers With Sales Contest

Winners Chosen to Participate in Elite Dealer Advisory Board Retreat at Exclusive Sonora Resort in British Columbia

February 26, 2007

Niles Audio Corporation, The First Name in Custom Installation®, announced today the launch of a new sales contest to reward the company’s top performing dealers with an all-expenses paid trip to the Niles Dealer Advisory Board (DAB) Retreat at the Sonora Resort in British Columbia. A mix of relaxation, relationship-building and brainstorming, the retreat invites an elite group of trusted Niles dealers to influence the future direction of Niles by providing input and guidance to the executive, sales, marketing and product development teams. To qualify for the DAB retreat, Niles dealers must display high sales averages from Jan. 1st – June 30th – within one of several categories, including “Highest Sales Average per Location,” “Highest StageFront™ Sales,” “Highest Loudspeaker Sales Average per Location,” “Highest IntelliControl® ICS Sales Average per Location,” “Largest New Dealer” and “Largest Increase in Sales this Year Over Last Year.” Other categories within the contest include “Dealer of the Year” and “President’s Choice: Dealer of the Year.” “The DAB retreat is a pivotal event for Niles dealers,” said Frank Sterns, Niles President. “It’s an opportunity for Niles to reward top dealers for their support and for us to gain valuable input on how we can better serve our customers,” Sterns added. During last year’s retreat, the DAB spent a better part of a week at the resort fishing, hiking, boating and reflecting on the past year. A good time was had by all – the weather was fantastic, the fish were biting and the breakout sessions went well. There was even a dramatic come from behind win in a Texas hold’ em poker tournament. Niles dealer Andy Bentinck-Smith of Audio Video Designs had this to say about his DAB experience: “This was a fantastic experience on so many levels, both gaining ideas from others, meeting the Niles team in a unique setting, and in the end, it will help me sell more Niles and get people around me excited to sell it as well. Win-win for your team as well as me. Thank you!”

Read More: