The Chinese Consumer Electronics Industry Is Expected To Be Worth $94 Billion In 2007

February 26, 2007

Research and Markets (http://www.researchandmarkets.com/reports/c50649) has announced the addition of China's Digital Music Market in 2006 to their offering. New research from us provides a fresh look at China's market for MP3 Players, MP3 player accessories such as speakers, carrying cases, and headphones, and digital music distribution in China. China's youth are spending freely on digital products and the trend will continue to rise with the growing middle class. They are creating a multi-billion dollar market for digital products, media and services. China's consumer electronics industry is expected to achieve over US $50 billion in sales revenue this year, growing by more than 20 percent annually to reach $94 billion in 2007. Digital entertainment adoption with China's consumers will help drive PC, media and broadband usage in China over the next 10 years. In designing this research and publication, our intent was to provide our customers with data and analysis on the essential aspects of the digital music market in China and the outlook for growth over the next five years. This report looks into some of the consumer behavior in China for digital entertainment technology: MP3 players, Internet usage, digital music distribution, and mobile phones. Topics Covered Chapter 1. Introduction and Research Objectives Chapter 2. Summary of the Digital Music Market in China Time Spent Listening to Music Chapter 3. Key Demographics of the China Market Household Purchasing Power Opportunity - 30 Million Unmarried Males Aged 15-34 Media Consumption of China's Youth Chapter 4. The Market for MP3 Players in China Market Leaders for MP3 Players Outlook for Apple's iPOD in China Outlook for Samsung in China Outlook for Panasonic in China Other Companies to Watch in the China MP3 Market Outlook for MP3 Accessories in China Audio headphones Portable Speakers Carrying Cases Chapter 5. Digital Music Distribution Chapter 6. Internet and Personal Computer Usage PC Purchasing Behavior Internet Usage Number of Internet Users in China Hours of Internet Usage per Week Chapter 7. CD Sales Chapter 8. Mobile Phone and Mobile Content Market Mobile Subscribers Sales Revenue of Mobile Handsets Brand Preferences for Mobile Camera Phones Mobile Phone Personalization - Purchase Sources Use of Mobile Content in VAS Services Purchase Frequency of Mobile Ringtone Age Distribution - Usage of Mobile Portals for VAS Content

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