SIM2 Multimedia Launches Pro Cinema Line For Commercial Digital Cinema Market

March 1, 2007

SIM2 Multimedia, a leading manufacturer of home theater projectors, has announced the creation of its new Pro Cinema line of DLP® projectors for commercial applications. The new division is responsible for the development, marketing, and sales of projection systems to the growing professional cinema market, including E-Cinema, pre-show advertising, and post-production applications. "Since 1997, SIM2 has developed a worldwide reputation for delivering top-notch video projectors in the home theater market," comments SIM2 Multimedia managing director Maurizio Cini. "The extraordinary growth of commercial cinema applications such as pre-show advertising, studio post-production, and the exciting new E-Cinema market has created a need for the sort of high-end projectors that SIM2 manufactures, and we are very confident that the new Pro Cinema division will be a great success for the company." Dan Drook a nine-year veteran of the company who was largely responsible for developing and expanding the company's US sales division, will spearhead SIM2's new Pro-Cinema division as Vice President of Sales and Marketing. "Our research of the commercial market in the US and overseas has made it clear that there is a significant demand for high quality projectors such as ours," comments Drook. "However, this is only one aspect of the market. At least as important is that we have developed a program that meets the special needs of this market, providing exceptional reliability, service, and support our customers to help them succeed in their businesses." As part of its preparations to enter the professional systems market, SIM2 has been recognized as an active member of the International Cinema Technology Association (ICTA), a trade association representing more than 180 manufacturers and cinema-related businesses across the globe. The goal of the ICTA is to promote professionalism and communication within the industry, and to maintain lines of communication with related organizations such as NATO (National Association of Theater Owners), NAC (National Association of Concessionaires, MPAA (Motion Picture Association of America), SMPTE (Society of Motion Picture and Television Engineers) and others. SIM2's Pro Cinema line will initially consist of a trio of projector models, to be introduced over the next two months. The first of these is the currently available PROC3, a three-chip 720p DLP® front projector. The second model will be the PRODUE-C3, consisting of a two PROC3 models precisely aligned within a proprietary cabinet for significantly higher brightness applications. Finally, the PRO5000, a three-chip 1080p model, will round out the initial offerings. Additional models and options will be announced in the future. About SIM2 USA Inc. and SIM2 Multimedia Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to designing, developing and marketing products that meet the demands of the US market. SIM2 Multimedia is a world-wide leading manufacturer of home theater products and leading provider of high-end professional video wall solutions to the retail, public large venues and institutional markets. Over the years, SIM2 has gained a reputation for meeting the industry’s demands for new, emerging technologies, offering high-quality and reliable products that meet the customer's need in any application. The marketing policies of the company are world-oriented with a direct presence in Italy (headquarters), Germany, UK and USA (subsidiary), and in over 45 countries world-wide through partnerships with qualified distributors.

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