Consumers Want Premium Services With Their Electronics Purchases, New CEA Study Finds

Services Complete the 'Total Entertainment Experience'

March 13, 2007

Consumers have a strong interest in purchasing premium services along with consumer electronics (CE) products, finds a new study by the Consumer Electronics Association (CEA(R)). Five of the top 10 most popular CE-related purchases were services, with consumers ranking home network setup service as the most important service they buy. "Consumers clearly understand that getting the most out of their electronics purchase goes beyond delivery and installation; they need premium services to complete the total entertainment experience," said CEA Director of Research Joe Bates. "This presents retailers with a real opportunity to package services at the initial point-of-sale to differentiate themselves and generate more business." The study gauged consumer interest in purchasing the following products and services: acoustic treatment, device controls, entertainment furniture, extended warranties, home device performance calibration, home network setup, home theater, installation assistance, media servers, multi-room A/V systems, performance plans and upgrades, product demonstrations, speakers, system design and consultation, video displays and video games. "Beyond Delivery and Installation: Premium Services Consumers Want (March 2007)" was conducted in November/December 2006. It was designed and formulated by CEA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry. Please source any information cited to the Consumer Electronics Association (CEA(R)). The complete study is available free to CEA member companies. Non-members may purchase the study for $599 at http://www.ebrain.org. About CEA: The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, digital imaging, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $140 billion in annual sales. CEA's resources are available online at http://www.CE.org, the definitive source for information about the consumer electronics industry. CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

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