Pacific Media Reports Rear Projection HDTV Sales Rise In January

Bucking the seasonal downturn, sales are buoyed by sinking prices

March 14, 2007

Pacific Media Associates, the global market information experts on large-screen displays, reports that January unit sales of rear projection HDTVs in North America outpaced December’s record mark by 1.5%. By contrast, consumer flat panel sales for the same period declined by 20%. Their monthly RPTV Sell-Through Tracking Service also shows that the average street price tumbled nearly 10% in January. “We saw inventories shrink as a result of aggressive discounting,” according to Rosemary Abowd, Vice President with Pacific Media. “Two thirds of the models had lower average street prices than in December.” DLP models gained 19 unit sales share points to reach a dominant 70% market share. Online retailer sales of deeply discounted LG Electronics models played a large part in this gain. The 60” to 69” 1080p segment was the most popular, with nearly a 21% unit market share. Average street prices for 55” to 59” 720p models declined nearly 40% due to close-out sales of certain models. Samsung regained its lead over Sony in unit sales, but Sony remained on top with a 30% revenue share. The top selling model for January was the 62” Toshiba 62HM196, which took a 7.4% unit market share with an average street price of $1,818.

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