Bell’o Introduces TV Wall-Mounting Kits Under The For Dummies® Brand Name

Bell’O and Wiley Publishing’s For Dummies® Partner To Provide Step-by-Step Manual Package To Mount 12’’-84’’ Flat Panel TVs

March 29, 2007

Bell'O® International, the design leader in contemporary, luxury audio/video furniture, announces its partnership with Wiley Publishing, Inc. to bring to market all-in-one TV wall mounting kits under the For Dummies brand name. Tapping into the exploding growth of flat-panel TVs, this exciting new joint venture eliminates the hassle and safety concerns of hanging flat panel TVs. Bell’O’s For Dummies kits ensure flat panel TVs are suspended safely and correctly and turn the most novice of consumers into do-it-yourself installers. Bell’O’s TV Wall Mounting Kits For Dummies come equipped with a professional-quality Bell’O worldwide patent pending mounting bracket, a step-by-step installation DVD with instruction manual, an installation template and a complete hardware kit to take the frustration, difficulty and time consumption out of hanging a flat panel TV. The kit’s Bell’O mount is designed with solid, heavy-gauged steel construction to ensure that even the largest TV is safely suspended on the wall. With its full functionality, including tilting capabilities, the durable powder-coated black finished mount is able to accommodate a multitude of flat panel TVs. “Bell’O is thrilled to partner with Wiley Publishing’s widely acclaimed For Dummies series to bring to market the best solution yet for easy and safe do-it-yourself mounting of flat-panel TVs,” states Marc Sculler, President of Bell’O. “TV Wall Mounts For Dummies makes the difficult and cumbersome task of hanging a flat panel TV relatively painless and simple.” “We’re excited to be partnering with Bell’O, especially after the great reaction to our product launch at CES,” said Marc Mikulich, Vice President, Brand Management, Wiley Publishing. “The TV Wall Mounts have proven to be great fit with the For Dummies brand, as everyone acknowledged in Las Vegas.” With over 150 million books in print, For Dummies is recognized around the world as the go-to source for simplifying the most challenging tasks. Generally perceived as one of the most difficult home improvement challenges to undertake, hanging flat panel TVs is no longer the exception to Wiley Publishing’s straightforward reference series. Bell’O’s TV Wall Mounts For Dummies will be available in the second quarter of 2007. Bell’O mounts and accessories, available in piano black and silver, range in retail price from $24.95 to $249.95. In addition to wall mounts and brackets, Bell’O provides consumers with the best in luxury audio/video furniture, including home theater seating. About Bell’O International Bell'OÒ International, founded in 1988 and winner of the Electronic House 2006 Product of the Year award, is a designer and manufacturer of audio/video furniture systems. Its products are enhanced to fit any décor with beautiful, Italian contemporary furniture designs that accommodate various types of home entertainment components. This is why our slogan is “simply…beautifulÒ”. Our intention is to fit Bell'O furniture in any home setting with state of the art audio furniture, audio video furniture, home theater furniture, entertainment centers, speaker stands, and TV stands. In the 1990s Bell'O added projection TV stands and in 1999 added its state-of-the-art plasma TV stands. Headquartered in Morganville, New Jersey, Bell'O designs its furniture in the USA and Italy. Bell'O products are available only through authorized retailers.

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