Phoenix Gold® Offers Simplay HD™-Verified HDMI™ Cable

With Simplay HD Verification, Phoenix Gold Guarantees that its Customers will Utilize Technologies that Meet the Highest Standards for Acquiring and Sharing a High-Definition Digital Signal

March 29, 2007

Phoenix Gold (phoenixgold.com) is proud to announce that it now offers five Simplay HD-verified High-Definition Multimedia Interface™ (HDMI™) cables. The five Phoenix Gold Simplay HD-verified cables include the HDMX.930 (3.0 meter; 10 ft.), HDMX.915 (1.5 meter; 5 ft.), HDMX.530 (3.0 meter; 10 ft.), HDMX.520 (2.0 meter; 6.5 ft.) and HDMX.510 (1.0 meter; 3.3 ft.). The Simplay HD logo will be displayed on each box denoting the verification. Verification on longer Phoenix Gold HDMI cable lengths is pending. “Phoenix Gold continually strives to bring to market leading edge products, and the world of high-definition demands nothing but the best,” explained Tim Leahy, Phoenix Gold director of marketing. “By gaining Simplay HD verification, Phoenix Gold guarantees that our customers will be utilizing technologies that meet the highest standards for acquiring and sharing a high-definition digital signal.” Product testing at Simplay Labs™ is designed to promote industry-wide interoperability amongst High Definition (HD) CE products, including HDTVs and next-generation HD DVD and Blu-ray Disc players. The testing also helps maximize the performance of these products to receive and play high-definition content. Products bearing the Simplay HD logo give consumers peace of mind, allowing them to identify HD components that will work together and provide a performance level expected of next generation HD Lifestyle entertainment products. Pricing for the Phoenix Gold Simplay HD-verified cables are TBD. Due to continual product improvement, all specifications subject to change without notice. On July 25, 2006 PHX AP Acquisitions announced that it and Phoenix Gold Vice President Tom O’Mara had acquired Phoenix Gold International, Portland, Oregon-based parent company of renowned consumer and professional audio brands Phoenix Gold, AudioSource, and Carver. The new executive team also announced that it had appointed Jonathan Cooley as CEO and O’Mara as president. For more information on Phoenix Gold, AudioSource, and Carver, please call 1.800.950.1449 or visit phoenixgold.com. Phoenix Gold is located at 9300 North Decatur Street, Portland, Oregon, USA 97203. PHX AP Acquisitions LLC. is the Portland, Oregon-based parent company of recently acquired Phoenix Gold International (www.phoenixgold.com), now dba Phoenix Gold. Phoenix Gold, innovators of audio/video product solutions for the home and car, markets its products under the brand names Phoenix Gold®, Carver®, Carver® Digital, and AudioSource®. About Simplay Labs Simplay Labs, LLC, based in Sunnyvale, Calif., is the leading provider of testing technologies, tools and services for high-definition consumer electronics devices such as HDTVs, set-top boxes, audio/video receivers and DVD players, helping manufacturers to achieve compatibility and deliver the highest-quality HDTV experience to consumers. The Simplay HD Testing Program provides consumer electronics manufacturers and technology suppliers with a robust and comprehensive set of compliance and interoperability tests. As a result, consumers making home theater component purchases can be confident that Simplay HD verified systems are compatible and ready to receive and play high-definition digital content, regardless of manufacturer. Simplay Labs is a wholly-owned subsidiary of Silicon Image, Inc., leveraging Silicon Image's experience associated with shipping more than 100 million HDMI/HDCP and DVI/HDCP semiconductor solutions.

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