The Media Group Awarded Most Innovative Business Model At 'TV Of Tomorrow Show'

April 2, 2007

The Media Group (TMG), a leading provider of interactive and transactional programming and advertising for television, announced today it has been awarded "Most Innovative Business Model" by InteractiveTV Today's Awards for Corporate Achievement in Interactive and Multiplatform Television, which were presented among hundreds of media executives March 13 at The TV of Tomorrow Show in San Francisco. "Our Awards for Corporate Achievement in Interactive and Multiplatform Television are designed to recognize achievement and leadership in the interactive TV industry," said Tracy Swedlow, founder and editor-in-chief of InteractiveTV Today (itvt), a leading online publication for the rapidly emerging medium of multiplatform, interactive television. "The panel of prominent industry experts who judged the awards decided that TMG has advanced the ITV industry significantly over the past year by having a highly innovative and disruptive business model." TMG offers advertisers complete access to the most advanced technologies like on-screen triggers, TV microsites, set-top box audience analysis, requests for information (RFI), and "branded entertainment and interactive TV sponsorships." "We're pleased to be recognized by InteractiveTV Today for the innovations we've brought to the forefront of the advertising world," said Gary Turner, CEO and chairman of The Media Group. "We've worked hard to introduce to advertisers a successful model for retaining ad viewership while taking them beyond the traditional 30-second commercial. In the past year, TMG has completed more than 100 interactive TV advertising campaigns for major advertisers like Ford, Procter & Gamble, Toyota, Reebok, and Hewlett-Packard." About InteractiveTV Today (itvt) Founded in 1998 by Tracy Swedlow, InteractiveTV Today (itvt) (http://www.itvt.com, blog.itvt.com) is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, interactive television. Our free email newsletter, blog and RSS feed provide original news and feature coverage of industry developments, technologies, content projects, and the people building the business. Our readership is comprised of approximately 60,000 executives, engineers, and other industry players in over 150 countries. About TMG TMG, formerly known as Turner Media Group, provides interactive TV advertising, direct response programming and transactional TV networks, including The Men's Channel, Healthy Living Channel, Beauty & Fashion Channel, Resort and Residence, iDrive, Men's Outdoors & Recreation, America's Preview Channel, The Water Channel and iShop TV. Comprised of three divisions, The Ad Group, The Networks Group, and The iTV Group, TMG reaches an aggregate of more than 100 million homes nationwide through cable and satellite TV nationwide. Visit http://www.themediagroup.com.

Read More:
http://www.themediagroup.com