Flat Panel HDTV Sales Tumble Further In February

Pacific Media Associates reports that prices fell another 3%

April 27, 2007

Pacific Media Associates, the global market information experts on large-screen displays, reports that unit sales for flat panel televisions and business displays in North America fell another 14% in February 2007. Their Consumer Flat Panel Display Sell-Through Tracking Service also shows that this seasonal decline matches the trend set last year in January and February 2006. The average street price for the month dropped another 3% overall to just over $2,000, which is down 29% for the year since February 2006. “The best-selling segment was 30” to 34” LCD models,” according to Rosemary Abowd, Pacific Media Vice President. “The average street price for this segment was steady from the prior month, however. The biggest price drop occurred in the 40” to 44” XGA resolution plasma segment, which lost more than 15% to reach $1,524. A major cause for this was the drop in price on the popular Panasonic TH-42PX600U, which lost nearly 20%.” The 37” WXGA LCD segment was also worthy of note. The unit market share jumped 4 share points to garner 10% overall, as the average street price fell below $1,000 for the first time in our survey. In this sample, more than one in four units sold in February — 25.6% — was made by Sony, putting it in first place for the month. And more than one out of every three dollars spent on flat panel HDTVs — 34.3% — went for Sony products, placing the company first in revenues as well. Panasonic was in second place with 17.8% unit share and 18.4% revenue share. The best-selling consumer model was 50” Panasonic TH-50PX600U, with 5.4% unit share. The average street price for this model was unchanged from January at $2,383.

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