Olevia(TM) HDTV And ESPN Renew And Expand Ongoing Marketing Relationship

Olevia Brand Will Be Featured Across Broad Range of ESPN Media Outlets into 2008

April 27, 2007

Syntax-Brillian Corp. (Nasdaq:BRLC), a manufacturer and marketer of LCD and LCoS(TM) HDTVs and digital entertainment products, today announced that it has renewed and expanded its extensive, ongoing marketing agreement with ESPN to feature the company's award-winning Olevia HDTV brand throughout ESPN media properties including television, radio, print, event and online outlets. Elements of the agreement run from April 2007 through August 2008. Olevia began advertising on a variety of ESPN properties, including TV networks ESPN, ESPN2, ESPN HD, ESPN2 HD and ESPNews as well as ESPN Radio, ESPN.com, and ESPN The Magazine, beginning in September 2006. Under the renewed agreement, Olevia will continue to be featured on these properties and build on that presence with expanded advertising and marketing efforts. Olevia will be featured via sponsorships of Spanish-language outlet ESPN Deportes and on-site sponsorships of ESPN events and broadcasts, including the network's College GameDay tour and the network's coverage of the Major League Baseball All-Star Game and Super Bowl. Additionally, Syntax-Brillian has secured the rights to integrate the ESPN HD logo marks as well as exclusive ESPN HD content for co-branded, in-store advertising and promotional purposes through 2008. Olevia will be presented alongside a broad range of sports programming including the National Football League, Major League Baseball and NCAA football and basketball, as well as ESPN's signature sports news and information program SportsCenter. The brand will enjoy broad exposure to the 121 million people in the U.S. watching, reading, surfing or listening to ESPN media properties each week. "Our ongoing marketing relationship with ESPN has led to an explosion in brand awareness, consumer acceptance of Olevia and consumer propensity to purchase," said Hope Frank, Chief Marketing Officer for Syntax-Brillian. "We have truly been able to elevate Olevia to a tier-one level of exposure and prestige thanks to the iconic power of the ESPN brand, the access that they've given us to world-class programming and events as well as their superb execution of our marketing program." Additional details of the agreement include: ESPN Television: -- Olevia will be featured in television commercials April 2007 - August 2008 -- Olevia will be a featured sponsor of ESPN HD from April 2007 through June 2007 and resuming October 2007 through June 2008 -- Olevia will be a presenting sponsor of Esta Noche, ESPN Deportes' Monday Night Football pre-game show -- Olevia will sponsor the Weekly Top 10 Plays feature in ESPN Deportes' Sportscenter -- Olevia will continue as the featured sponsor of ESPN's Full Court college basketball pay-per-view package and will also sponsor ESPN's GamePlan college football pay-per-view package ESPN Radio: -- Olevia will be featured on in-show sponsorships of Mike & Mike in the Morning and The Dan Patrick Show throughout Spring 2007 through 2008 -- Olevia will be featured at on-site sponsorships of ESPN Radio broadcasts of the College GameDay tour, 2007 Major League Baseball All-Star Game in San Francisco, CA and 2008 Super Bowl in Glendale, AZ ESPN The Magazine: -- Olevia will be featured in multiple issues of the award-winning ESPN The Magazine -- Olevia will be the official HDTV sponsor of ESPN The Magazine's NEXT event at the 2008 Super Bowl in Glendale, Arizona ESPN.com: -- Olevia will be featured on ESPN.com throughout Spring 2007, resuming in Fall 2007 through August 2008 -- During the NCAA Men's Basketball tournament season, Olevia will sponsor individual NCAA men's college basketball team pages Olevia's marketing relationship with ESPN has produced a significant, quantifiable, positive impact for the brand in terms of generating consumer awareness, favorable impression and propensity to purchase Olevia, according to third-party research conducted by Dynamic Logic, a Millward Brown company, that measured the impact of the cross-media advertising campaign. Olevia began its marketing relationship with ESPN in September 2006, and in the key demographic of males age 18 to 49, awareness of the brand had increased by 347% (+33.9 points) and consideration of purchasing an Olevia had risen by 161% (+18 points) by the end of the campaign measurement period. "Since our relationship began in September of 2006, Syntax-Brillian expertly leveraged all of ESPN's resources, including television, radio, print and online, to make Olevia a widely recognized and respected name in the HDTV business," said Bryan Burns, ESPN's Vice President, Strategic Business Planning and Development. "The ongoing success of Olevia, in the United States and internationally, is proof of the powerful impact that ESPN properties can have in terms of elevating a brand and aiding a company to reach its business goals. We're pleased to continue and expand our association with Olevia and work with them on even more new and dynamic programs globally."

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