Crutchfield And THIEL Audio Partner To Bring High-Performance Audio Products Online

May 17, 2007

Crutchfield, the nation’s first integrated marketer of consumer electronics products, and U.S. loudspeaker manufacturer THIEL Audio announced today that Crutchfield will now offer THIEL’s line of high-performance loudspeakers in its retail stores, catalog and from Crutchfield’s popular online consumer electronics site. This is the first time that THIEL products have been offered online and underscores both companies’ commitment to providing not only superior products but also the most dedicated customer support. “THIEL has considered branching out with online sales in the past, but we were unwilling to compromise the level of service and support that we have become known for in the industry,” said THIEL President Kathy Gornik. “With Crutchfield,” added co-founder Jim Thiel, “we have the strongest level of confidence in their capacity to pair each customer with the right components because their staff really takes the time to experience and understand their complete product mix. This partnership allows THIEL to adapt to market changes without altering our core values and will surely prove to be a winning combination for the sound enthusiast.” Over the past 30 years, THIEL has been recognized with an almost uncountable number of prestigious awards for product innovation and performance, as well as the overwhelming acclaim of the most respected audio critics around the world. Crutchfield will feature 10 primary models selected from THIEL’s current lineup, with prices ranging from $990 to $5,450. The product mix will include traditional floor-standing speakers, in-wall and on-wall architectural speakers, and THIEL’s award-winning line of subwoofer products. “We are committed to providing the optimal home theater experience for every level of enjoyment, and THIEL allows us to bring the absolute highest degree of quality and sound perfection for our customers, who want only the best,” said Rick Souder, Crutchfield’s Executive Vice President of Merchandising. “With each sale, our customers can feel confident that they made an educated purchase from the most knowledgeable sales staff and will get the service for which Crutchfield and THIEL are known.”

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