Ensequence Co-sponsors Blu-ray Disc Authoring Contest With Twentieth Century Fox Home Entertainment And Panasonic

Contest Kicks Off at Sun Microsystems' JavaOne Conference in San Francisco

May 17, 2007

Ensequence(R), the interactive video company, today announced that it has partnered with Twentieth Century Fox Home Entertainment (TCFHE), Panasonic and Sun Microsystems to offer the Java community an opportunity to use the Ensequence on-Q(R) Create suite to develop interactivity for Blu-ray Disc titles. The 60-day contest begins at the JavaOne conference in San Francisco. Ensequence is offering Java developers trial licenses of the on-Q Create suite for the duration of the contest. The contest is open to contestants worldwide. Prizes include a Panasonic plasma TV, a Panasonic Blu-ray Disc player and Twentieth Century Fox Blu-ray Disc releases. "Blu-ray Disc holds huge promise for revolutionizing the way viewers watch high definition movies and television content at home," said Dalen Harrison, Ensequence CEO. "The BD-J specification includes a powerful GEM-based Java platform which opens up new and innovative ways for producers to enhance content. Ensequence is providing a powerful and intuitive platform to get creatives and Java developers worldwide excited about utilizing the capabilities of the Blu-ray platform." "Blu-ray Discs provide a significant opportunity to take interactivity with movie lovers -- and for movie lovers -- to a whole new level and provide them with a more robust in-home entertainment experience," said Steve Feldstein, Senior Vice President, Corporate and Marketing Communications, TCFHE. "To this end, we're teaming with our partners on this contest to give the creative Java community access to the Ensequence product to help further realize the Blu-ray platform and develop the next great wave of disc producers." "Support for a full range of authoring tools is a key reason the Java platform has been broadly adopted by the broadcast and cable television communities through standards like BD-J and OCAP," said Bill Sheppard, Chief Digital Media Officer, Client Software Group, Sun Microsystems. "Sun is very pleased to see tools such as Ensequence's on-Q(R) Create suite which harness the power and flexibility of the Java platform for creative developers who aren't necessarily Java programmers." The Blu-ray Disc contest runs from May 8 to July 7, 2007. For contest rules and how to enter, please visit http://www.foxbd.com/javaonesweeps. About Twentieth Century Fox Home Entertainment (www.foxhome.com) A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on VHS, DVD and Blu-ray Disc (BD) as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets -- from mass merchants and warehouse clubs to specialty stores and e-commerce -- throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company. About Ensequence (www.ensequence.com) Ensequence, the interactive video company, is the world's leading provider of software used to create, manage and distribute interactive video content across TVs, PCs and mobile devices. Ensequence's award-winning on-Q(R) software suites and professional services deliver multi-platform interactive capabilities to advertisers, programmers and operators worldwide. Leading programmers, advertisers and operators rely on Ensequence software and services to create and broadcast their interactive video content, including the BBC, BSkyB, Cox Communications, DISH Network, Disney, Hewlett-Packard, Major League Baseball Advanced Media, MTV Networks UK & Ireland, QVC UK, Sky Sports, TV Guide and UKTV. For more information about Ensequence, visit www.ensequence.com.

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