Pacific Media Reports 42-Inch 720p LCD HDTVs Sales Jump In April

Nearly 10% drop in average street price makes it most popular at that size

June 13, 2007

Pacific Media Associates, the global market information experts on large-screen displays, reports that unit sales for consumer flat panel HDTVs in North America declined 21% in April 2007, compared with March’s figures, which is in keeping with seasonal declines in previous years. However, their Consumer Flat Panel Display Sell-Through Tracking Service also shows a strong rise in the unit sales of 40- to 44-inch LCD HDTVs with 720p resolution. “The 50- to 54-inch 720p was the most popular segment with a 19.5% unit share,” according to Rosemary Abowd, Vice President of Pacific Media. “The 40- to 44-inch 720p LCD segment jumped from 6.4% unit share in March to 12.5% in April. High volume sales of third-tier branded models through online retail channels boosted the segment share, and helped drive down the segment’s average street price by nearly 10%.” In fact, when the unit shares for all resolutions are combined (720p and 1080p), the 40- to 44-inch LCD segment finished in a dead heat with the 50- to 54-inch PDP segment, as each earned a 20.4% unit share. Sony took top brand honors for April on a unit share basis, with 18.8% that narrowly edged out Pioneer’s 18.6% share. Pioneer was first in revenues, however, with a 28.1% share compared with second-place Sony’s 24.8% share. Pioneer’s PRO-1140HD was the best-selling unit in April with a 10.8% unit share and a 15.7% revenue share. Sony placed five models among the top ten best sellers for April.

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