NEWS

Consumers Discover Benefits Of Listening With Future Sonics Professional Earphones

Favorite of Music Superstars and Audio Engineers Now Available In Atrio Series™; In-The-Ear Product Uses Same TrueTimbre® Technology Pioneered for Pros

June 13, 2007

Other than multiple platinum albums, of course, what do Justin Timberlake, Stevie Wonder, U2, Red Hot Chili Peppers, Shakira, Mary J. Blige, Jimmy Buffett, and Carrie Underwood all have in common? They’re just some of the artists appearing on tour, on stage, and on TV this year with Future Sonics professional earphones as essential equipment. Future Sonics is the originator of Ear Monitors® brand custom miniature loudspeakers—the groundbreaking personal monitor technology that forever eliminated on-the-floor stage monitors for scores of the music industry’s biggest names. Invented by Marty Garcia, a renowned tour engineer and audio production consultant, Ear Monitors® were the first custom professional earphones designed exclusively for use during live performance. The innovation not only reduced the amount of gear needed onstage, but also saved stars’ voices because they could finally hear themselves without oversinging. “Ear Monitors® have continued to lead the industry because they incorporate a single, full-range, custom-made dynamic driver,” said Garcia. “Other companies have tried to improve on the concept by using armature drivers—the same technology used in hearing aids. The problem is that these kinds of drivers can’t effectively or accurately reproduce frequencies below 150Hz. You’ll never hear the full audio signature or ‘timbre’ unless you use an earphone that can generate the lower frequencies without resorting to audio tricks like ‘extended bass’ or ‘bass boost’.” Future Sonics’ guiding philosophy—Best Sound First—has made it the company to beat in the personal monitoring field. Around the world, its full-fidelity proprietary sound, known as TrueTimbre™, satisfies the most discriminating needs of professionals both onstage and in the music industry’s top recording studios. Unexpected Demand Ever since the advent of the Apple iPod® and other personal entertainment devices, demand has been growing among consumers for full spectrum, state-of-the-art earphones. This intense consumer interest, spurred by positive reviews of Future Sonics products in many trade and consumer audio publications as well as unrelenting interest in online blogs and forums, led the public to Future Sonics’ doorstep. A new, unexpected—and perhaps for the company, even somewhat unfamiliar—market was born. “Future Sonics is a Pro Audio products company, focused on the Pro Audio market,” said Daniel East, director of worldwide marketing and artist relations for Future Sonics. “Our mission continues to be the satisfaction of professional musicians, audio engineers and producers. We’re humbled that so many people are interested in what we’ve developed. The wish is to satisfy this new demand, and to keep our philosophies on audio quality and customer service intact.” Atrio Series™ Future Sonics has begun making its new Atrio (pronounced AY-tree-oh) Series™ earphones available to the public on a limited basis. The Atrio Series transfers Future Sonics’ TrueTimbre technology without compromise into an advanced, universal-fit product. Unlike two-way, three-way or so-called “hybrid” armature-based earphones, there are no electronic or comb filtering artifacts, no phase issues, and no crossover dropouts in Atrio Series earphones. All the listener hears is perfectly balanced, natural and realistic sound with a sense of “feel.” The universal fit of the Atrio Series also offers multiple options to satisfy individual preferences and ear sizes. Included with the device are three interchangeable pairs of Future Sonics designed EarFills™ dual-flange silicon sleeves (small, medium and large) that allow the earpiece to fit snugly in any size ear canal. As another option, the Atrio Series comes with two pairs of Future Sonics designed ComfortFit™ foam sleeves (large and small); these sleeves can replace the EarFills for wearers who prefer a more complete seal of the ear canal. Unlike so-called active “noise canceling” headphones, Atrio Series earphones reduce ambient noise without adding sound. “Listening is the only way to experience this unique and realistic quality of audio reproduction in the Atrio Series,” noted East. “TrueTimbre technology means the listener experiences the more accurate and life-like audio signature of the original performance, even at the lowest volume.” Atrio Series earphones are built to optimize the sound output of any concert stage, recording studio, multimedia or broadcast production, yet can also improve the enjoyment of portable music and DVD players, laptop PCs and gaming systems. They are recognized by H.E.A.R.® (Hearing Awareness and Education for Rockers) as a product offering its full range of sound and performance at even the lowest volumes. Future Sonics continues to support hearing education and conservation as it has for more than 20 years. The Atrio Series earphones are available in two models—the m5 edition in black, and the m8 edition in cobalt blue. Both models are priced at $199.00/pair (MSRP) and come in a premium-quality protective carrying case. Atrio Series earphones carry a two-year warranty and a 30-day satisfaction guarantee, and can be purchased direct from Future Sonics (www.futuresonics.com and www.earmonitors.com) as well as through authorized dealers. For U.S. pro-audio dealers inquiries, contact Hear Technologies (www.heartechnologies.com). About Future Sonics: Future Sonics is the award-winning original innovator of professional custom and universal fit earphones for personal monitoring for major tours, venues, artists, engineers, broadcasting and houses of worship worldwide. Their dedication to the finest audio quality, reliability and personal service continue to serve the industry's professionals with their Ear Monitors® brand, Atrio Series™, SofterWear™ professional products, OEM product development and production consulting as they have since 1985. Future Sonics personal monitors are recognized by The H.E.A.R. Foundation as products offering their full range of sound and performance at - even the lowest volumes. Future Sonics products are available through their web site at www.EarMonitors.com, from their authorized global network dealers or your local audiologists and hearing specialists.

Read More:
http://www.EarMonitors.com
http://www.heartechnologies.com
http://www.futuresonics.com