CEA President And CEO Gary Shapiro To Deliver Keynote Address At SINOCES 2007

Record Number of U.S. Consumer Technology Companies Set to Exhibit at SINOCES 2007

June 18, 2007

The Consumer Electronics Association (CEA)® announced today that its president and CEO, Gary Shapiro, will deliver a keynote address at the China International Consumer Electronics Show (SINOCES), China’s largest exhibition of consumer electronics technology. Sponsored by CEA, SINOCES is scheduled for July 6-9, 2007 in Qingdao, China. “The Chinese consumer electronics market is expected to grow to nearly $100 billion by 2009. This explosive growth provides incredible opportunities for U.S. companies to expand their products and technology into the Chinese marketplace,” said Shapiro. “CEA is thrilled to partner with the China Electronic Chamber of Commerce (CECC) and SINOCES, as SINOCES enables our members to explore new international business opportunities and allows CEA to promote our tradeshow, the International CES, to an international audience.” Shapiro’s keynote address is slated for 2:15 p.m. Friday, July 6, at the Shangri-La Hotel in Qingdao. Shapiro will discuss the future of the worldwide consumer electronics industry and the global growth of the International CES, CEA’s flagship event and the world’s largest tradeshow for consumer technology. The international scope of SINOCES continues to expand, with the 2007 show drawing the largest presence of U.S. consumer technology companies in show history. Key U.S. companies exhibiting at SINOCES 2007 include Apple, Dolby, GE, Gibson, Hewlett Packard and Intel. The 2006 SINOCES hosted 390 exhibitors, including 80 foreign exhibitors, and the number of international exhibitors in 2007 is expected to increase over 2006. SINOCES 2007 will run July 6-9, 2007, at the Qingdao International Convention Center in Qingdao, China. SINOCES is the largest consumer electronics event in China and the only one endorsed by the Chinese Ministry of Commerce, the Chinese Ministry of Information Industry, the Chinese Ministry of Science & Technology, and the State Council. For more information, visit www.SINOCES.com. Produced by CEA, the 2008 International CES will return to Las Vegas, Nevada, January 7-10, 2008. For more information on the 2008 International CES including conference sessions, keynote announcements and registration information, visit www.CESweb.org. Journalists are encouraged to arrive in Las Vegas by Saturday, January 5 to take advantage of all the 2008 International CES press events.

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