With An Installed Base Of 340 Million TV Units, China Is Becoming A Major Set-Top Box Market

June 20, 2007

Research and Markets (http://www.researchandmarkets.com/reports/c59866) has announced the addition of Product Strategies of Chinese STB IC Design House to their offering. Digital TV services have been launched worldwide, and China has established several digital TV standards, including DMB-TH (terrestrial), DVB-C (cable), and DVB-S (satellite), as well as standards for the separation of a smart card from a set-top box. With an installed base of 340 million TV units, China is becoming a major set-top box market. Driven by increasing demand from the industry and supported by the Chinese government's policies, Haier IC, Guoxin Science & Technology, HiSilicon, Fullhan Microelectronics Celestial Semiconductor, and Image Silicon have made their foray into the set-top box IC market. In 2005, Haier ICs revenue reached 230 million RMB (US$30 million; US$1=7.7RMB); HiSilicon and Fullhan Microelectronics have developed H.264-compatible ICs. This report will analyze the development of these Chinese set-top box IC suppliers. Topics Covered Current status of leading Chinese STB IC design houses, including Haier IC, HiSilicon, Guoxin Science & Technology, Fullhan Microelectronics, Celestial Semiconductor, Image Silicon comparison of the Chinese STB IC design houses technologies and product positioning. Tables & Figures Table 1 Haier ICs STB IC Product Line-up Table 2 HiSilicons Digital Media IC Product Line-up Table 3 Guoxin Science & Technology's STB IC Manufacturing Partners Table 4 Guoxin Science & Technology's STB IC Product Line-up Table 5 Fullhan Microelectronics STB IC Product Line-up Table 6 Image Silicons STB IC Product Line-up Table 7 Comparison of Chinese STB IC Design Houses Table 8 Chinese STB IC Design Houses Decoder Specifications Table 9 Haier IC and Guoxin Science & Technology's Demodulator Specifications Figure 1 Haier ICs STB IC Solutions Figure 2 HiSilicon ACE Hi3110 Function Block Figure 3 HiSilicon SPIKE Hi3560 Function Block Figure 4 HiSilicon SPIKE Hi3560 Interface Architecture Figure 5 Fullhan Microelectronics FH86-series IC Function Block Companies Mentioned -- Haier IC -- HiSilicon -- Guoxin Science & Technology -- Fullhan Microelectronics -- Celestial Semiconductor -- Image Silicon For more information visit http://www.researchandmarkets.com/reports/c59866.

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